{
  "title": "BPA Early Learning - Google Business Profile Audit - June 2026",
  "segments": [
    {
      "type": "heading",
      "level": 1,
      "text": "BPA Early Learning Google Business Profile Audit"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Location data review and optimisation recommendations"
    },
    {
      "type": "italic",
      "text": "Prepared by IGNITE | 17 June 2026"
    },
    {
      "type": "newline"
    },
    {
      "type": "table",
      "headers": [
        "Field",
        "Detail"
      ],
      "rows": [
        [
          "Client",
          "BPA Early Learning"
        ],
        [
          "Data source",
          "Google Business Profile Business Information API"
        ],
        [
          "Google account used",
          "igniteonline@gmail.com via OAuth"
        ],
        [
          "API account",
          "accounts/101426959300280956418"
        ],
        [
          "Locations reviewed",
          "33"
        ],
        [
          "Scope",
          "Core listing fields available through the Business Information API, including title, address, phone, website, category, hours, descriptions, map metadata and status"
        ]
      ]
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Executive Summary"
    },
    {
      "type": "italic",
      "text": "IGNITE successfully connected to BPA Early Learning's Google Business Profile location group and reviewed 33 available locations. The account is accessible and all locations are marked open. The biggest optimisation opportunities are website completeness, category accuracy, missing opening hours, missing descriptions and a small number of map coordinate gaps. These fixes should improve listing consistency, user confidence and the quality of traffic sent from Google Search and Maps."
    },
    {
      "type": "callout",
      "variant": "success",
      "text": "Access is now working through OAuth as igniteonline@gmail.com. The API returned the BPA Early Learning location group as accounts/101426959300280956418 with 33 locations."
    },
    {
      "type": "callout",
      "variant": "warning",
      "text": "The Business Profile Manager UI showed business group ID 5134706610, but the API account resource that works is accounts/101426959300280956418. Future API work should use the API resource returned by accounts.list."
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Audit Snapshot"
    },
    {
      "type": "table",
      "headers": [
        "Metric",
        "Result",
        "Observation"
      ],
      "rows": [
        [
          "Locations reviewed",
          "33",
          "Matches the Business Profile Manager location count observed during setup."
        ],
        [
          "Open listings",
          "33",
          "All returned locations are marked OPEN."
        ],
        [
          "Missing website URLs",
          "16",
          "This is the largest completeness gap. Each location should point users to the most relevant BPA centre page where available."
        ],
        [
          "Missing phone numbers",
          "0",
          "Phone coverage is complete across the core listings."
        ],
        [
          "Missing addresses",
          "0",
          "Address coverage is complete across the core listings."
        ],
        [
          "Missing regular hours",
          "5",
          "Five locations need hours added or confirmed."
        ],
        [
          "Missing profile descriptions",
          "5",
          "Five locations have no description available through the API."
        ],
        [
          "Missing latitude and longitude",
          "6",
          "Six listings do not expose lat/lng through the API and should be checked in Maps."
        ],
        [
          "Review links available",
          "33",
          "All locations returned a Google review URL, which creates an opportunity for centre-specific review generation."
        ]
      ]
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Key Findings"
    },
    {
      "type": "heading",
      "level": 3,
      "text": "1. Website coverage is incomplete"
    },
    {
      "type": "normal",
      "text": "Sixteen locations do not currently have a website URL in the API data. These listings can still appear in Search and Maps, but users have fewer next steps after discovering the centre. The missing website listings are: Angliss Childrens Centre, Ardeer Kindergarten, Aycliffe Drive Kindergarten, Botanica Springs Kindergarten, Delahey Children's Centre, Dorothy Carlton Preschool, East Sunshine Kindergarten, Epalock Crescent Preschool Centre, Fairbairn Road Kindergarten, Kellie O'Connell Kindergarten, North Sunshine Kindergarten, Southwold Street Kindergarten, Sunshine Heights Kindergarten, Sydenham Children's Centre, Taylors Hill Kindergarten, Yarraville Community Kindergarten."
    },
    {
      "type": "heading",
      "level": 3,
      "text": "2. Some listings point to legacy or third party URLs"
    },
    {
      "type": "normal",
      "text": "Three locations still point to the legacy bpachildrenservices.com domain: Fraser Rise Kindergarten (https://bpachildrenservices.com/centre/fraser-rise-kindergarten); Kingsville Kindergarten (https://bpachildrenservices.com/centre/kingsville-kindergarten); Willis Street Kindergarten (http://www.bpachildrenservices.com/kindergarten/willis.html). Three locations point to third party or external sites: Dobson Kindergarten (https://www.dobson.kindergarten.vic.gov.au/); Merriwa Kindergarten (https://www.acecqa.gov.au/resources/national-registers/services/merriwa-kindergarten); Phoenix Street Children's Centre (http://ifp.mychild.gov.au/ChildCareService/Provider.aspx/28350/). These should be reviewed against BPA's current website structure so traffic is directed to the preferred BPA-owned destination where possible."
    },
    {
      "type": "heading",
      "level": 3,
      "text": "3. Category consistency needs attention"
    },
    {
      "type": "normal",
      "text": "Most locations use relevant early learning categories, with 25 listed as Pre-school and 6 listed as Child Care Centre. One listing, Yarraville Community Kindergarten, is categorised as Design agency, which appears incorrect and should be corrected as a priority. The BPA Early Learning head office listing is categorised as Non-profit organisation, which may be suitable for the organisation listing but should be confirmed."
    },
    {
      "type": "heading",
      "level": 3,
      "text": "4. Hours and descriptions are missing on the same group of locations"
    },
    {
      "type": "normal",
      "text": "Five locations are missing regular hours and five are missing profile descriptions: Botanica Springs Kindergarten, East Sunshine Kindergarten, Epalock Crescent Preschool Centre, Fraser Rise Kindergarten, Merriwa Kindergarten. The overlap suggests these locations may need a focused profile completion pass rather than isolated field edits."
    },
    {
      "type": "heading",
      "level": 3,
      "text": "5. Map metadata should be checked for six locations"
    },
    {
      "type": "normal",
      "text": "Six locations did not return latitude and longitude values through the API: BPA Early Learning, Brookfield Children's Centre, Fraser Rise Kindergarten, Movelle Kindergarten, Orama Street Child Care Centre, Westgrove Kindergarten. These may still appear correctly in Maps, but they should be checked manually to confirm the pin location and map confidence."
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Recommendations & Next Steps"
    },
    {
      "type": "table",
      "headers": [
        "Priority",
        "Recommendation",
        "Rationale",
        "Next action"
      ],
      "rows": [
        [
          "1",
          "Correct the Yarraville Community Kindergarten category",
          "The current category appears as Design agency, which is likely irrelevant and may weaken local search relevance.",
          "Update the primary category to the most accurate early learning category, then verify the listing in Search and Maps."
        ],
        [
          "2",
          "Add missing website URLs for the 16 incomplete listings",
          "Website URLs are a core conversion path from Google Search and Maps. Missing URLs reduce user confidence and limit traffic to BPA-owned pages.",
          "Map each location to the best current BPA centre page. Where a page does not exist, choose the most relevant parent page or create a redirect plan."
        ],
        [
          "3",
          "Replace legacy and third party website URLs",
          "Legacy and external URLs can fragment analytics, send users to outdated content and dilute brand consistency.",
          "Review the six affected URLs and replace them with preferred BPA-owned URLs where suitable."
        ],
        [
          "4",
          "Complete hours and descriptions for the five incomplete locations",
          "Hours and descriptions help families understand availability, services and centre fit directly from Search and Maps.",
          "Add verified regular hours and concise centre descriptions for Botanica Springs, East Sunshine, Epalock Crescent, Fraser Rise and Merriwa."
        ],
        [
          "5",
          "Check map pins and lat/lng for the six flagged locations",
          "Map confidence matters for directions, local pack quality and parent experience.",
          "Manually check each Maps pin and correct any inaccurate or missing pin details in Business Profile Manager."
        ],
        [
          "6",
          "Build a centre-level review generation workflow",
          "All 33 locations have review URLs available, which means review prompts can be location-specific.",
          "Create a lightweight review link register and share centre-specific links with BPA for email, QR code and enrolment follow-up use."
        ],
        [
          "7",
          "Standardise naming, phone and website conventions",
          "A consistent listing pattern makes the group easier to manage and improves trust across local search results.",
          "Define a simple GBP naming and field convention, then apply it across all listings before future reporting."
        ]
      ]
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Location-Level Audit"
    },
    {
      "type": "normal",
      "text": "The table below lists each available location and highlights the core fields that should be reviewed. This is a first-pass API audit, not a live edit pass. Changes should be reviewed and approved before being applied to Google Business Profile."
    },
    {
      "type": "table",
      "headers": [
        "Location",
        "Category",
        "Phone",
        "Website",
        "Hours",
        "Audit note"
      ],
      "rows": [
        [
          "Albanvale Community Kindergarten",
          "Pre-school",
          "1300 290 229",
          "https://bpaearlylearning.org.au/albanvale-community-kindergarten/",
          "Yes",
          "Looks complete in core fields"
        ],
        [
          "Albion Kindergarten",
          "Pre-school",
          "(03) 9311 3375",
          "https://bpaearlylearning.org.au/albion-kindergarten/",
          "Yes",
          "Looks complete in core fields"
        ],
        [
          "Alexandra Avenue Children's Centre",
          "Child Care Centre",
          "1300 290 229",
          "https://bpaearlylearning.org.au/alexandra-avenue-childrens-centre/",
          "Yes",
          "Looks complete in core fields"
        ],
        [
          "Angliss Childrens Centre",
          "Pre-school",
          "(03) 9689 9844",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Ardeer Kindergarten",
          "Pre-school",
          "(03) 9989 9458",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Aycliffe Drive Kindergarten",
          "Pre-school",
          "(03) 9363 6574",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "BPA Early Learning",
          "Non-profit organisation",
          "(03) 9312 3689",
          "https://bpaearlylearning.org.au/",
          "Yes",
          "Missing lat/lng"
        ],
        [
          "Botanica Springs Kindergarten",
          "Pre-school",
          "(03) 9747 2409",
          "Missing",
          "No",
          "Missing website; Missing hours; Missing description"
        ],
        [
          "Brookfield Children's Centre",
          "Child Care Centre",
          "1300 290 229",
          "https://bpaearlylearning.org.au/brookfield-childrens-centre/",
          "Yes",
          "Missing lat/lng"
        ],
        [
          "Carmody Drive Kindergarten",
          "Pre-school",
          "1300 290 229",
          "https://bpaearlylearning.org.au/carmody-drive-kindergarten/",
          "Yes",
          "Looks complete in core fields"
        ],
        [
          "Delahey Children's Centre",
          "Child Care Centre",
          "(03) 9307 0488",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Dobson Kindergarten",
          "Pre-school",
          "(03) 8199 6336",
          "https://www.dobson.kindergarten.vic.gov.au/",
          "Yes",
          "Third party website"
        ],
        [
          "Dorothy Carlton Preschool",
          "Pre-school",
          "(03) 9311 7613",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "East Sunshine Kindergarten",
          "Pre-school",
          "(03) 9311 4712",
          "Missing",
          "No",
          "Missing website; Missing hours; Missing description"
        ],
        [
          "Epalock Crescent Preschool Centre",
          "Pre-school",
          "(03) 9367 1562",
          "Missing",
          "No",
          "Missing website; Missing hours; Missing description"
        ],
        [
          "Fairbairn Road Kindergarten",
          "Pre-school",
          "1300 290 229",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Fraser Rise Kindergarten",
          "Pre-school",
          "(03) 8348 2998",
          "https://bpachildrenservices.com/centre/fraser-rise-kindergarten",
          "No",
          "Legacy domain; Missing hours; Missing description; Missing lat/lng"
        ],
        [
          "Kellie O'Connell Kindergarten",
          "Pre-school",
          "(03) 9363 7774",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Kingsville Kindergarten",
          "Pre-school",
          "(03) 9315 2008",
          "https://bpachildrenservices.com/centre/kingsville-kindergarten",
          "Yes",
          "Legacy domain"
        ],
        [
          "Merriwa Kindergarten",
          "Pre-school",
          "(03) 9314 2265",
          "https://www.acecqa.gov.au/resources/national-registers/services/merriwa-kindergarten",
          "No",
          "Third party website; Missing hours; Missing description"
        ],
        [
          "Movelle Kindergarten",
          "Pre-school",
          "(03) 9989 2622",
          "https://bpaearlylearning.org.au/movelle-kindergarten/",
          "Yes",
          "Missing lat/lng"
        ],
        [
          "North Maidstone Kindergarten",
          "Pre-school",
          "1300 290 229",
          "https://bpaearlylearning.org.au/north-maidstone-kindergarten/",
          "Yes",
          "Looks complete in core fields"
        ],
        [
          "North Sunshine Kindergarten",
          "Pre-school",
          "(03) 9311 4130",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Orama Street Child Care Centre",
          "Child Care Centre",
          "1300 290 229",
          "https://bpaearlylearning.org.au/orama-street-childrens-centre/",
          "Yes",
          "Missing lat/lng"
        ],
        [
          "Phoenix Street Children's Centre",
          "Child Care Centre",
          "(03) 9310 2929",
          "http://ifp.mychild.gov.au/ChildCareService/Provider.aspx/28350/",
          "Yes",
          "Third party website"
        ],
        [
          "South Sunshine Kindergarten",
          "Pre-school",
          "(03) 9311 4348",
          "https://bpaearlylearning.org.au/south-sunshine-kindergarten/",
          "Yes",
          "Looks complete in core fields"
        ],
        [
          "Southwold Street Kindergarten",
          "Pre-school",
          "(03) 9366 1523",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Sunshine Heights Kindergarten",
          "Pre-school",
          "(03) 9311 4966",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Sydenham Children's Centre",
          "Child Care Centre",
          "(03) 9390 3267",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Taylors Hill Kindergarten",
          "Pre-school",
          "(03) 9307 8722",
          "Missing",
          "Yes",
          "Missing website"
        ],
        [
          "Westgrove Kindergarten",
          "Pre-school",
          "(03) 9647 2246",
          "https://bpaearlylearning.org.au/westgrove-kindergarten/",
          "Yes",
          "Missing lat/lng"
        ],
        [
          "Willis Street Kindergarten",
          "Pre-school",
          "1300 290 229",
          "http://www.bpachildrenservices.com/kindergarten/willis.html",
          "Yes",
          "Legacy domain"
        ],
        [
          "Yarraville Community Kindergarten",
          "Design agency",
          "(03) 9687 5774",
          "Missing",
          "Yes",
          "Missing website; Incorrect category"
        ]
      ]
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Suggested Follow-Up Workflow"
    },
    {
      "type": "bullets",
      "items": [
        "Confirm the preferred destination URL for every BPA location, including locations that may not yet have a dedicated centre page.",
        "Prioritise quick fixes first: incorrect category, missing websites, missing hours and missing descriptions.",
        "Create a before and after change log so BPA can approve each listing update before it is pushed live.",
        "After updates are applied, re-run the API audit and compare completeness metrics against this baseline.",
        "Consider a second phase for photos, services, attributes, posts and review workflows once the core data layer is clean."
      ]
    },
    {
      "type": "grey_text",
      "text": "This audit is based on fields available through the Google Business Profile Business Information API on 17 June 2026. It does not include performance metrics, photo quality, review sentiment or manual SERP checks."
    },
    {
      "type": "newline"
    },
    {
      "type": "footer_brand"
    }
  ]
}