{
  "title": "BPA Early Learning - GBP Audit - Client Ready Proposed Updates - June 2026",
  "segments": [
    {
      "type": "heading",
      "level": 1,
      "text": "BPA Early Learning Google Business Profile Audit"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Client-ready proposed profile updates"
    },
    {
      "type": "italic",
      "text": "Prepared by IGNITE | 17 June 2026"
    },
    {
      "type": "newline"
    },
    {
      "type": "table",
      "headers": [
        "Field",
        "Detail"
      ],
      "rows": [
        [
          "Client",
          "BPA Early Learning"
        ],
        [
          "Data sources",
          "Google Business Profile Business Information API and bpaearlylearning.org.au"
        ],
        [
          "Google account used",
          "igniteonline@gmail.com via OAuth"
        ],
        [
          "API account",
          "accounts/101426959300280956418"
        ],
        [
          "Locations reviewed",
          "33"
        ],
        [
          "Website centre pages reviewed",
          "38 centre page links found from the current BPA website"
        ],
        [
          "Purpose",
          "Give BPA a clear yes or no approval table for proposed Google Business Profile field updates"
        ]
      ]
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Executive Summary"
    },
    {
      "type": "italic",
      "text": "IGNITE reviewed 33 Google Business Profile locations and cross-checked them against the current BPA Early Learning website. The original audit found missing websites, missing hours, missing descriptions and one likely category issue. This revised version now includes the exact proposed website URLs, hours, descriptions and category correction that can be approved before any live profile changes are made."
    },
    {
      "type": "callout",
      "variant": "success",
      "text": "The website lookup found direct BPA website centre pages for the affected listings. These proposed changes are ready for client review and approval."
    },
    {
      "type": "callout",
      "variant": "warning",
      "text": "No live Google Business Profile changes have been made. If BPA approves the table below, IGNITE can apply the approved updates in a controlled change pass."
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Client Approval Summary"
    },
    {
      "type": "normal",
      "text": "The table below is the simple approval view. If the client is comfortable with the proposed values in the detailed table, they can approve these updates as a group or nominate exceptions."
    },
    {
      "type": "table",
      "headers": [
        "Location",
        "Proposed change type",
        "Approval note"
      ],
      "rows": [
        [
          "Angliss Childrens Centre",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Ardeer Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Aycliffe Drive Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Botanica Springs Kindergarten",
          "Set website URL; Add regular hours; Add profile description",
          "Yes, approve suggested update"
        ],
        [
          "Delahey Children's Centre",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Dobson Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Dorothy Carlton Preschool",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "East Sunshine Kindergarten",
          "Set website URL; Add regular hours; Add profile description",
          "Yes, approve suggested update"
        ],
        [
          "Epalock Crescent Preschool Centre",
          "Set website URL; Add regular hours; Add profile description",
          "Yes, approve suggested update"
        ],
        [
          "Fairbairn Road Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Fraser Rise Kindergarten",
          "Set website URL; Add regular hours; Add profile description",
          "Yes, approve suggested update"
        ],
        [
          "Kellie O'Connell Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Kingsville Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Merriwa Kindergarten",
          "Set website URL; Add regular hours; Add profile description",
          "Yes, approve suggested update"
        ],
        [
          "North Sunshine Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Phoenix Street Children's Centre",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Southwold Street Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Sunshine Heights Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Sydenham Children's Centre",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Taylors Hill Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Willis Street Kindergarten",
          "Set website URL",
          "Yes, approve suggested update"
        ],
        [
          "Yarraville Community Kindergarten",
          "Set website URL; Correct primary category to Pre-school",
          "Yes, approve suggested update"
        ]
      ]
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Detailed Proposed Google Business Profile Updates"
    },
    {
      "type": "normal",
      "text": "The proposed values below are sourced from the current BPA Early Learning website where a matching centre page was found. These are recommendations only and should be approved before being applied to Google Business Profile."
    },
    {
      "type": "table",
      "headers": [
        "Location",
        "Current issue",
        "Proposed update",
        "Website source"
      ],
      "rows": [
        [
          "Angliss Childrens Centre",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/angliss-childrens-centre/",
          "https://bpaearlylearning.org.au/angliss-childrens-centre/"
        ],
        [
          "Ardeer Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/ardeer-kindergarten/",
          "https://bpaearlylearning.org.au/ardeer-kindergarten/"
        ],
        [
          "Aycliffe Drive Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/aycliffe-drive-kindergarten/",
          "https://bpaearlylearning.org.au/aycliffe-drive-kindergarten/"
        ],
        [
          "Botanica Springs Kindergarten",
          "Update website URL; Add regular hours; Add profile description",
          "Website URL: https://bpaearlylearning.org.au/botanica-springs-kindergarten/\nRegular hours: Monday to Friday: 8:15am - 4:15pm\nProfile description: Botanica Springs Kindergarten in Brookfield offers a warm, play-based program with large outdoor spaces, caring educators, and strong family partnerships.",
          "https://bpaearlylearning.org.au/botanica-springs-kindergarten/"
        ],
        [
          "Delahey Children's Centre",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/delahey-childrens-centre/",
          "https://bpaearlylearning.org.au/delahey-childrens-centre/"
        ],
        [
          "Dobson Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/dobson-kindergarten/",
          "https://bpaearlylearning.org.au/dobson-kindergarten/"
        ],
        [
          "Dorothy Carlton Preschool",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/dorothy-carlton-kindergarten/",
          "https://bpaearlylearning.org.au/dorothy-carlton-kindergarten/"
        ],
        [
          "East Sunshine Kindergarten",
          "Update website URL; Add regular hours; Add profile description",
          "Website URL: https://bpaearlylearning.org.au/east-sunshine-kindergarten/\nRegular hours: Monday to Friday: 8:15am - 3:45pm\nProfile description: East Sunshine Kindergarten offers a warm, play-based program with large outdoor spaces, caring educators, and strong family partnerships.",
          "https://bpaearlylearning.org.au/east-sunshine-kindergarten/"
        ],
        [
          "Epalock Crescent Preschool Centre",
          "Update website URL; Add regular hours; Add profile description",
          "Website URL: https://bpaearlylearning.org.au/epalock-crescent-kindergarten/\nRegular hours: Monday to Friday: 8:30am - 4:00pm\nProfile description: Epalock Crescent Kindergarten offers a warm, play-based program where children are supported to become curious, capable learners.",
          "https://bpaearlylearning.org.au/epalock-crescent-kindergarten/"
        ],
        [
          "Fairbairn Road Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/fairbairn-road-kindergarten/",
          "https://bpaearlylearning.org.au/fairbairn-road-kindergarten/"
        ],
        [
          "Fraser Rise Kindergarten",
          "Update website URL; Add regular hours; Add profile description",
          "Website URL: https://bpaearlylearning.org.au/fraser-rise-kindergarten/\nRegular hours: Monday to Friday: 8:30am to 4:15pm\nProfile description: Fraser Rise Kindergarten offers a warm, play-based program where children are supported to become curious, capable learners.",
          "https://bpaearlylearning.org.au/fraser-rise-kindergarten/"
        ],
        [
          "Kellie O'Connell Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/kellie-oconnell-kindergarten/",
          "https://bpaearlylearning.org.au/kellie-oconnell-kindergarten/"
        ],
        [
          "Kingsville Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/kingsville-kindergarten/",
          "https://bpaearlylearning.org.au/kingsville-kindergarten/"
        ],
        [
          "Merriwa Kindergarten",
          "Update website URL; Add regular hours; Add profile description",
          "Website URL: https://bpaearlylearning.org.au/merriwa-kindergarten/\nRegular hours: Monday to Friday: 8:15am - 3:45pm\nProfile description: Merriwa Kindergarten offers a warm, play-based program with large outdoor spaces, caring educators, and strong family partnerships.",
          "https://bpaearlylearning.org.au/merriwa-kindergarten/"
        ],
        [
          "North Sunshine Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/north-sunshine-kindergarten/",
          "https://bpaearlylearning.org.au/north-sunshine-kindergarten/"
        ],
        [
          "Phoenix Street Children's Centre",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/phoenix-street-childrens-centre/",
          "https://bpaearlylearning.org.au/phoenix-street-childrens-centre/"
        ],
        [
          "Southwold Street Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/southwold-street-kindergarten/",
          "https://bpaearlylearning.org.au/southwold-street-kindergarten/"
        ],
        [
          "Sunshine Heights Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/sunshine-heights-kindergarten/",
          "https://bpaearlylearning.org.au/sunshine-heights-kindergarten/"
        ],
        [
          "Sydenham Children's Centre",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/sydenham-childrens-centre/",
          "https://bpaearlylearning.org.au/sydenham-childrens-centre/"
        ],
        [
          "Taylors Hill Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/taylors-hill-kindergarten/",
          "https://bpaearlylearning.org.au/taylors-hill-kindergarten/"
        ],
        [
          "Willis Street Kindergarten",
          "Update website URL",
          "Website URL: https://bpaearlylearning.org.au/willis-street-kindergarten/",
          "https://bpaearlylearning.org.au/willis-street-kindergarten/"
        ],
        [
          "Yarraville Community Kindergarten",
          "Update website URL; Correct primary category to Pre-school",
          "Website URL: https://bpaearlylearning.org.au/yarraville-community-kindergarten/\nPrimary category: Pre-school",
          "https://bpaearlylearning.org.au/yarraville-community-kindergarten/"
        ]
      ]
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Key Notes for BPA"
    },
    {
      "type": "bullets",
      "items": [
        "Website URL updates should point Google users to the most relevant BPA-owned centre page rather than leaving the field blank or using legacy and third party destinations.",
        "Hours and descriptions were only proposed where the Google Business Profile field was missing and the current website page provided a clear source value.",
        "Yarraville Community Kindergarten should have its primary category corrected from Design agency to Pre-school.",
        "Some naming differences exist between Google Business Profile and the website, such as Dorothy Carlton Preschool versus Dorothy Carlton Kindergarten. These should be checked before live updates, but the centre match is clear from the page and location context.",
        "The six locations with missing map coordinates should still be manually checked in Google Maps, because the website does not provide enough evidence to safely update map pins through this audit."
      ]
    },
    {
      "type": "divider"
    },
    {
      "type": "heading",
      "level": 2,
      "text": "Recommended Approval Wording"
    },
    {
      "type": "callout",
      "variant": "note",
      "text": "If BPA agrees with these recommendations, they can reply: \"Yes, approved. Please update the Google Business Profiles using the proposed website URLs, hours, descriptions and category correction in the audit.\""
    },
    {
      "type": "grey_text",
      "text": "This audit is based on fields available through the Google Business Profile Business Information API and website content visible on bpaearlylearning.org.au on 17 June 2026. It does not include performance metrics, photo quality, review sentiment or manual SERP checks."
    },
    {
      "type": "newline"
    },
    {
      "type": "footer_brand"
    }
  ]
}