{
  "client": "mggs",
  "campaign_key": "elc_playful_facilities",
  "campaign": {
    "id": "120245294228110446",
    "name": "[2026 FB] ELC - Playful Facilities",
    "objective": "OUTCOME_TRAFFIC",
    "status": "ACTIVE",
    "effective_status": "ACTIVE",
    "start_time": "2026-05-29T14:48:05+1000",
    "last_verified_at": "2026-06-17T13:47:42+10:00"
  },
  "generated_at": "2026-06-17T15:58:35+10:00",
  "date_param": {
    "time_range": "{\"since\": \"2026-05-29\", \"until\": \"2026-06-17\"}"
  },
  "calls_attempted": [
    "campaign_insights",
    "daily_insights",
    "adset_insights",
    "ad_insights"
  ],
  "campaign_insights": [
    {
      "spend": "406.82",
      "impressions": "46745",
      "reach": "27720",
      "frequency": "1.686328",
      "clicks": "1009",
      "inline_link_clicks": "781",
      "ctr": "2.15852",
      "cpc": "0.403191",
      "cpm": "8.702963",
      "actions": [
        {
          "action_type": "link_click",
          "value": "781"
        },
        {
          "action_type": "post_reaction",
          "value": "39"
        },
        {
          "action_type": "landing_page_view",
          "value": "534"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "534"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "5"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "5"
        },
        {
          "action_type": "post_engagement",
          "value": "1269"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "43"
        },
        {
          "action_type": "page_engagement",
          "value": "1269"
        },
        {
          "action_type": "post_interaction_net",
          "value": "48"
        },
        {
          "action_type": "post",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_save",
          "value": "3"
        },
        {
          "action_type": "onsite_conversion.post_net_save",
          "value": "3"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "34"
        },
        {
          "action_type": "video_view",
          "value": "445"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "2"
        },
        {
          "action_type": "offsite_conversion.custom.254993181853252",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "3"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "7"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "412"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "0.914202"
        },
        {
          "action_type": "link_click",
          "value": "0.520896"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "9.46093"
        },
        {
          "action_type": "post_engagement",
          "value": "0.320583"
        },
        {
          "action_type": "page_engagement",
          "value": "0.320583"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.761835"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.761835"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "203.41"
        },
        {
          "action_type": "offsite_conversion.custom.254993181853252",
          "value": "406.82"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "135.606667"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "58.117143"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.987427"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    }
  ],
  "daily_insights": [
    {
      "date_start": "2026-06-03",
      "date_stop": "2026-06-03",
      "spend": "30.65",
      "impressions": "3350",
      "reach": "3079",
      "clicks": "103",
      "inline_link_clicks": "70",
      "ctr": "3.074627",
      "cpc": "0.297573",
      "cpm": "9.149254"
    },
    {
      "date_start": "2026-06-04",
      "date_stop": "2026-06-04",
      "spend": "39.97",
      "impressions": "4583",
      "reach": "4183",
      "clicks": "105",
      "inline_link_clicks": "67",
      "ctr": "2.291076",
      "cpc": "0.380667",
      "cpm": "8.721362"
    },
    {
      "date_start": "2026-06-05",
      "date_stop": "2026-06-05",
      "spend": "41.19",
      "impressions": "4336",
      "reach": "4036",
      "clicks": "117",
      "inline_link_clicks": "90",
      "ctr": "2.698339",
      "cpc": "0.352051",
      "cpm": "9.499539"
    },
    {
      "date_start": "2026-06-06",
      "date_stop": "2026-06-06",
      "spend": "41.34",
      "impressions": "4945",
      "reach": "4545",
      "clicks": "97",
      "inline_link_clicks": "87",
      "ctr": "1.961577",
      "cpc": "0.426186",
      "cpm": "8.35996"
    },
    {
      "date_start": "2026-06-07",
      "date_stop": "2026-06-07",
      "spend": "28.46",
      "impressions": "3627",
      "reach": "3203",
      "clicks": "82",
      "inline_link_clicks": "73",
      "ctr": "2.260822",
      "cpc": "0.347073",
      "cpm": "7.846705"
    },
    {
      "date_start": "2026-06-08",
      "date_stop": "2026-06-08",
      "spend": "24.55",
      "impressions": "2993",
      "reach": "2763",
      "clicks": "50",
      "inline_link_clicks": "42",
      "ctr": "1.670565",
      "cpc": "0.491",
      "cpm": "8.202472"
    },
    {
      "date_start": "2026-06-09",
      "date_stop": "2026-06-09",
      "spend": "22.43",
      "impressions": "2731",
      "reach": "2532",
      "clicks": "64",
      "inline_link_clicks": "58",
      "ctr": "2.343464",
      "cpc": "0.350469",
      "cpm": "8.213109"
    },
    {
      "date_start": "2026-06-10",
      "date_stop": "2026-06-10",
      "spend": "22.72",
      "impressions": "2810",
      "reach": "2593",
      "clicks": "47",
      "inline_link_clicks": "30",
      "ctr": "1.672598",
      "cpc": "0.483404",
      "cpm": "8.085409"
    },
    {
      "date_start": "2026-06-11",
      "date_stop": "2026-06-11",
      "spend": "22.05",
      "impressions": "2615",
      "reach": "2424",
      "clicks": "56",
      "inline_link_clicks": "42",
      "ctr": "2.141491",
      "cpc": "0.39375",
      "cpm": "8.432122"
    },
    {
      "date_start": "2026-06-12",
      "date_stop": "2026-06-12",
      "spend": "22.92",
      "impressions": "2339",
      "reach": "2044",
      "clicks": "50",
      "inline_link_clicks": "31",
      "ctr": "2.137666",
      "cpc": "0.4584",
      "cpm": "9.799059"
    },
    {
      "date_start": "2026-06-13",
      "date_stop": "2026-06-13",
      "spend": "24.26",
      "impressions": "2542",
      "reach": "2205",
      "clicks": "52",
      "inline_link_clicks": "38",
      "ctr": "2.045633",
      "cpc": "0.466538",
      "cpm": "9.543666"
    },
    {
      "date_start": "2026-06-14",
      "date_stop": "2026-06-14",
      "spend": "28.62",
      "impressions": "3662",
      "reach": "3138",
      "clicks": "60",
      "inline_link_clicks": "51",
      "ctr": "1.638449",
      "cpc": "0.477",
      "cpm": "7.815401"
    },
    {
      "date_start": "2026-06-15",
      "date_stop": "2026-06-15",
      "spend": "24.16",
      "impressions": "2823",
      "reach": "2436",
      "clicks": "55",
      "inline_link_clicks": "45",
      "ctr": "1.948282",
      "cpc": "0.439273",
      "cpm": "8.558271"
    },
    {
      "date_start": "2026-06-16",
      "date_stop": "2026-06-16",
      "spend": "23.72",
      "impressions": "2504",
      "reach": "2279",
      "clicks": "54",
      "inline_link_clicks": "44",
      "ctr": "2.15655",
      "cpc": "0.439259",
      "cpm": "9.472843"
    },
    {
      "date_start": "2026-06-17",
      "date_stop": "2026-06-17",
      "spend": "9.78",
      "impressions": "885",
      "reach": "806",
      "clicks": "17",
      "inline_link_clicks": "13",
      "ctr": "1.920904",
      "cpc": "0.575294",
      "cpm": "11.050847"
    }
  ],
  "adset_insights": [
    {
      "adset_id": "120245294228190446",
      "adset_name": "Prospecting|Premium Beauty",
      "spend": "117.92",
      "impressions": "13746",
      "reach": "9656",
      "frequency": "1.423571",
      "clicks": "269",
      "inline_link_clicks": "216",
      "ctr": "1.956933",
      "cpc": "0.438364",
      "cpm": "8.578496",
      "actions": [
        {
          "action_type": "link_click",
          "value": "216"
        },
        {
          "action_type": "post_reaction",
          "value": "5"
        },
        {
          "action_type": "landing_page_view",
          "value": "153"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "153"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "259"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "6"
        },
        {
          "action_type": "page_engagement",
          "value": "259"
        },
        {
          "action_type": "post_interaction_net",
          "value": "7"
        },
        {
          "action_type": "post",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "4"
        },
        {
          "action_type": "video_view",
          "value": "37"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "2"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "99"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "3.187027"
        },
        {
          "action_type": "link_click",
          "value": "0.545926"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "19.653333"
        },
        {
          "action_type": "post_engagement",
          "value": "0.45529"
        },
        {
          "action_type": "page_engagement",
          "value": "0.45529"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.770719"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.770719"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "117.92"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "58.96"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.191111"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "adset_id": "120245294228200446",
      "adset_name": "Prospecting|Early Learning Interests",
      "spend": "83.25",
      "impressions": "9006",
      "reach": "7138",
      "frequency": "1.261698",
      "clicks": "227",
      "inline_link_clicks": "182",
      "ctr": "2.520542",
      "cpc": "0.36674",
      "cpm": "9.243837",
      "actions": [
        {
          "action_type": "link_click",
          "value": "182"
        },
        {
          "action_type": "post_reaction",
          "value": "12"
        },
        {
          "action_type": "landing_page_view",
          "value": "114"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "114"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "2"
        },
        {
          "action_type": "post_engagement",
          "value": "255"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "14"
        },
        {
          "action_type": "page_engagement",
          "value": "255"
        },
        {
          "action_type": "post_interaction_net",
          "value": "14"
        },
        {
          "action_type": "onsite_conversion.post_save",
          "value": "2"
        },
        {
          "action_type": "onsite_conversion.post_net_save",
          "value": "2"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "12"
        },
        {
          "action_type": "video_view",
          "value": "59"
        },
        {
          "action_type": "offsite_conversion.custom.254993181853252",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "98"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "1.411017"
        },
        {
          "action_type": "link_click",
          "value": "0.457418"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "5.946429"
        },
        {
          "action_type": "post_engagement",
          "value": "0.326471"
        },
        {
          "action_type": "page_engagement",
          "value": "0.326471"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.730263"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.730263"
        },
        {
          "action_type": "offsite_conversion.custom.254993181853252",
          "value": "83.25"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "83.25"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "83.25"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.84949"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "adset_id": "120245294228340446",
      "adset_name": "Prospecting|Broad Advantage+",
      "spend": "125.92",
      "impressions": "15099",
      "reach": "11219",
      "frequency": "1.345842",
      "clicks": "312",
      "inline_link_clicks": "235",
      "ctr": "2.066362",
      "cpc": "0.40359",
      "cpm": "8.339625",
      "actions": [
        {
          "action_type": "link_click",
          "value": "235"
        },
        {
          "action_type": "post_reaction",
          "value": "11"
        },
        {
          "action_type": "landing_page_view",
          "value": "161"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "161"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "2"
        },
        {
          "action_type": "post_engagement",
          "value": "364"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "12"
        },
        {
          "action_type": "page_engagement",
          "value": "364"
        },
        {
          "action_type": "post_interaction_net",
          "value": "14"
        },
        {
          "action_type": "onsite_conversion.post_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "9"
        },
        {
          "action_type": "video_view",
          "value": "117"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "2"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "3"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "123"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "1.076239"
        },
        {
          "action_type": "link_click",
          "value": "0.53583"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "10.493333"
        },
        {
          "action_type": "post_engagement",
          "value": "0.345934"
        },
        {
          "action_type": "page_engagement",
          "value": "0.345934"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.782112"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.782112"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "125.92"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "62.96"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "41.973333"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.02374"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "adset_id": "120245294228350446",
      "adset_name": "Prospecting|1-5% LLA LTP + Website Visitors",
      "spend": "79.73",
      "impressions": "8894",
      "reach": "7344",
      "frequency": "1.211057",
      "clicks": "201",
      "inline_link_clicks": "148",
      "ctr": "2.259951",
      "cpc": "0.396667",
      "cpm": "8.96447",
      "actions": [
        {
          "action_type": "link_click",
          "value": "148"
        },
        {
          "action_type": "post_reaction",
          "value": "11"
        },
        {
          "action_type": "landing_page_view",
          "value": "106"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "106"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "2"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "2"
        },
        {
          "action_type": "post_engagement",
          "value": "391"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "11"
        },
        {
          "action_type": "page_engagement",
          "value": "391"
        },
        {
          "action_type": "post_interaction_net",
          "value": "13"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "9"
        },
        {
          "action_type": "video_view",
          "value": "232"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "92"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "0.343664"
        },
        {
          "action_type": "link_click",
          "value": "0.538716"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "7.248182"
        },
        {
          "action_type": "post_engagement",
          "value": "0.203913"
        },
        {
          "action_type": "page_engagement",
          "value": "0.203913"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.75217"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.75217"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "79.73"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.86663"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    }
  ],
  "ad_insights": [
    {
      "ad_id": "120245294228300446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Flight School",
      "adset_name": "Prospecting|Early Learning Interests",
      "spend": "9.77",
      "impressions": "1075",
      "reach": "1028",
      "frequency": "1.04572",
      "clicks": "30",
      "inline_link_clicks": "25",
      "ctr": "2.790698",
      "cpc": "0.325667",
      "cpm": "9.088372",
      "actions": [
        {
          "action_type": "link_click",
          "value": "25"
        },
        {
          "action_type": "post_reaction",
          "value": "3"
        },
        {
          "action_type": "landing_page_view",
          "value": "17"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "17"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "28"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "3"
        },
        {
          "action_type": "page_engagement",
          "value": "28"
        },
        {
          "action_type": "post_interaction_net",
          "value": "3"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "3"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "19"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.3908"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "3.256667"
        },
        {
          "action_type": "post_engagement",
          "value": "0.348929"
        },
        {
          "action_type": "page_engagement",
          "value": "0.348929"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.574706"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.574706"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.514211"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245302133340446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|R&D Lab",
      "adset_name": "Prospecting|Early Learning Interests",
      "spend": "50.87",
      "impressions": "5764",
      "reach": "4666",
      "frequency": "1.235319",
      "clicks": "144",
      "inline_link_clicks": "118",
      "ctr": "2.498265",
      "cpc": "0.353264",
      "cpm": "8.825468",
      "actions": [
        {
          "action_type": "link_click",
          "value": "118"
        },
        {
          "action_type": "post_reaction",
          "value": "6"
        },
        {
          "action_type": "landing_page_view",
          "value": "66"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "66"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "125"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "7"
        },
        {
          "action_type": "page_engagement",
          "value": "125"
        },
        {
          "action_type": "post_interaction_net",
          "value": "7"
        },
        {
          "action_type": "onsite_conversion.post_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "6"
        },
        {
          "action_type": "offsite_conversion.custom.254993181853252",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "58"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.431102"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "7.267143"
        },
        {
          "action_type": "post_engagement",
          "value": "0.40696"
        },
        {
          "action_type": "page_engagement",
          "value": "0.40696"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.770758"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.770758"
        },
        {
          "action_type": "offsite_conversion.custom.254993181853252",
          "value": "50.87"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "50.87"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.877069"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245302302900446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Single video|Video - Garden",
      "adset_name": "Prospecting|Early Learning Interests",
      "spend": "5.03",
      "impressions": "372",
      "reach": "348",
      "frequency": "1.068966",
      "clicks": "14",
      "inline_link_clicks": "11",
      "ctr": "3.763441",
      "cpc": "0.359286",
      "cpm": "13.521505",
      "actions": [
        {
          "action_type": "link_click",
          "value": "11"
        },
        {
          "action_type": "post_reaction",
          "value": "1"
        },
        {
          "action_type": "landing_page_view",
          "value": "7"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "7"
        },
        {
          "action_type": "post_engagement",
          "value": "71"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "1"
        },
        {
          "action_type": "page_engagement",
          "value": "71"
        },
        {
          "action_type": "post_interaction_net",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "1"
        },
        {
          "action_type": "video_view",
          "value": "59"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "7"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "0.085254"
        },
        {
          "action_type": "link_click",
          "value": "0.457273"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "5.03"
        },
        {
          "action_type": "post_engagement",
          "value": "0.070845"
        },
        {
          "action_type": "page_engagement",
          "value": "0.070845"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.718571"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.718571"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "5.03"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.718571"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245302555880446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Research",
      "adset_name": "Prospecting|Early Learning Interests",
      "spend": "3.91",
      "impressions": "506",
      "reach": "503",
      "frequency": "1.005964",
      "clicks": "10",
      "inline_link_clicks": "10",
      "ctr": "1.976285",
      "cpc": "0.391",
      "cpm": "7.727273",
      "actions": [
        {
          "action_type": "link_click",
          "value": "10"
        },
        {
          "action_type": "post_reaction",
          "value": "1"
        },
        {
          "action_type": "landing_page_view",
          "value": "7"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "7"
        },
        {
          "action_type": "post_engagement",
          "value": "11"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "1"
        },
        {
          "action_type": "page_engagement",
          "value": "11"
        },
        {
          "action_type": "post_interaction_net",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "2"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.391"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "3.91"
        },
        {
          "action_type": "post_engagement",
          "value": "0.355455"
        },
        {
          "action_type": "page_engagement",
          "value": "0.355455"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.558571"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.558571"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.955"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245302578760446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Organic Produce",
      "adset_name": "Prospecting|Early Learning Interests",
      "spend": "13.67",
      "impressions": "1289",
      "reach": "1180",
      "frequency": "1.092373",
      "clicks": "29",
      "inline_link_clicks": "18",
      "ctr": "2.249806",
      "cpc": "0.471379",
      "cpm": "10.60512",
      "actions": [
        {
          "action_type": "link_click",
          "value": "18"
        },
        {
          "action_type": "post_reaction",
          "value": "1"
        },
        {
          "action_type": "landing_page_view",
          "value": "17"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "17"
        },
        {
          "action_type": "post_engagement",
          "value": "20"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "2"
        },
        {
          "action_type": "page_engagement",
          "value": "20"
        },
        {
          "action_type": "post_interaction_net",
          "value": "2"
        },
        {
          "action_type": "onsite_conversion.post_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "12"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.759444"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "6.835"
        },
        {
          "action_type": "post_engagement",
          "value": "0.6835"
        },
        {
          "action_type": "page_engagement",
          "value": "0.6835"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.804118"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.804118"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.139167"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556090446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Organic Produce",
      "adset_name": "Prospecting|1-5% LLA LTP + Website Visitors",
      "spend": "3.55",
      "impressions": "399",
      "reach": "398",
      "frequency": "1.002513",
      "clicks": "9",
      "inline_link_clicks": "6",
      "ctr": "2.255639",
      "cpc": "0.394444",
      "cpm": "8.897243",
      "actions": [
        {
          "action_type": "link_click",
          "value": "6"
        },
        {
          "action_type": "landing_page_view",
          "value": "5"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "5"
        },
        {
          "action_type": "post_engagement",
          "value": "6"
        },
        {
          "action_type": "page_engagement",
          "value": "6"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "5"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.591667"
        },
        {
          "action_type": "post_engagement",
          "value": "0.591667"
        },
        {
          "action_type": "page_engagement",
          "value": "0.591667"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.71"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.71"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.71"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556100446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Research",
      "adset_name": "Prospecting|1-5% LLA LTP + Website Visitors",
      "spend": "4.66",
      "impressions": "539",
      "reach": "490",
      "frequency": "1.1",
      "clicks": "9",
      "inline_link_clicks": "6",
      "ctr": "1.669759",
      "cpc": "0.517778",
      "cpm": "8.64564",
      "actions": [
        {
          "action_type": "link_click",
          "value": "6"
        },
        {
          "action_type": "landing_page_view",
          "value": "2"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "2"
        },
        {
          "action_type": "post_engagement",
          "value": "6"
        },
        {
          "action_type": "page_engagement",
          "value": "6"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.776667"
        },
        {
          "action_type": "post_engagement",
          "value": "0.776667"
        },
        {
          "action_type": "page_engagement",
          "value": "0.776667"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "2.33"
        },
        {
          "action_type": "landing_page_view",
          "value": "2.33"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "4.66"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556110446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Flight School",
      "adset_name": "Prospecting|1-5% LLA LTP + Website Visitors",
      "spend": "5",
      "impressions": "527",
      "reach": "499",
      "frequency": "1.056112",
      "clicks": "11",
      "inline_link_clicks": "8",
      "ctr": "2.087287",
      "cpc": "0.454545",
      "cpm": "9.487666",
      "actions": [
        {
          "action_type": "link_click",
          "value": "8"
        },
        {
          "action_type": "landing_page_view",
          "value": "7"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "7"
        },
        {
          "action_type": "post_engagement",
          "value": "8"
        },
        {
          "action_type": "page_engagement",
          "value": "8"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "3"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.625"
        },
        {
          "action_type": "post_engagement",
          "value": "0.625"
        },
        {
          "action_type": "page_engagement",
          "value": "0.625"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.714286"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.714286"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.666667"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556120446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|R&D Lab",
      "adset_name": "Prospecting|1-5% LLA LTP + Website Visitors",
      "spend": "48.86",
      "impressions": "5734",
      "reach": "4863",
      "frequency": "1.179108",
      "clicks": "127",
      "inline_link_clicks": "101",
      "ctr": "2.214859",
      "cpc": "0.384724",
      "cpm": "8.521102",
      "actions": [
        {
          "action_type": "link_click",
          "value": "101"
        },
        {
          "action_type": "post_reaction",
          "value": "7"
        },
        {
          "action_type": "landing_page_view",
          "value": "76"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "76"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "2"
        },
        {
          "action_type": "post_engagement",
          "value": "108"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "7"
        },
        {
          "action_type": "page_engagement",
          "value": "108"
        },
        {
          "action_type": "post_interaction_net",
          "value": "9"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "5"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "66"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.483762"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "6.98"
        },
        {
          "action_type": "post_engagement",
          "value": "0.452407"
        },
        {
          "action_type": "page_engagement",
          "value": "0.452407"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.642895"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.642895"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "48.86"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.740303"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556130446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|R&D Lab",
      "adset_name": "Prospecting|Broad Advantage+",
      "spend": "58.36",
      "impressions": "6841",
      "reach": "5456",
      "frequency": "1.253849",
      "clicks": "129",
      "inline_link_clicks": "99",
      "ctr": "1.885689",
      "cpc": "0.452403",
      "cpm": "8.530917",
      "actions": [
        {
          "action_type": "link_click",
          "value": "99"
        },
        {
          "action_type": "post_reaction",
          "value": "4"
        },
        {
          "action_type": "landing_page_view",
          "value": "67"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "67"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "103"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "4"
        },
        {
          "action_type": "page_engagement",
          "value": "103"
        },
        {
          "action_type": "post_interaction_net",
          "value": "5"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "3"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "3"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "56"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.589495"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "14.59"
        },
        {
          "action_type": "post_engagement",
          "value": "0.566602"
        },
        {
          "action_type": "page_engagement",
          "value": "0.566602"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.871045"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.871045"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "58.36"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "58.36"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "19.453333"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.042143"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556140446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Single video|Video - Garden",
      "adset_name": "Prospecting|1-5% LLA LTP + Website Visitors",
      "spend": "17.66",
      "impressions": "1695",
      "reach": "1478",
      "frequency": "1.14682",
      "clicks": "45",
      "inline_link_clicks": "27",
      "ctr": "2.654867",
      "cpc": "0.392444",
      "cpm": "10.418879",
      "actions": [
        {
          "action_type": "link_click",
          "value": "27"
        },
        {
          "action_type": "post_reaction",
          "value": "4"
        },
        {
          "action_type": "landing_page_view",
          "value": "16"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "16"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "263"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "4"
        },
        {
          "action_type": "page_engagement",
          "value": "263"
        },
        {
          "action_type": "post_interaction_net",
          "value": "4"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "4"
        },
        {
          "action_type": "video_view",
          "value": "232"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "17"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "0.076121"
        },
        {
          "action_type": "link_click",
          "value": "0.654074"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "4.415"
        },
        {
          "action_type": "post_engagement",
          "value": "0.067148"
        },
        {
          "action_type": "page_engagement",
          "value": "0.067148"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "1.10375"
        },
        {
          "action_type": "landing_page_view",
          "value": "1.10375"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.038824"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556150446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Flight School",
      "adset_name": "Prospecting|Broad Advantage+",
      "spend": "8",
      "impressions": "836",
      "reach": "760",
      "frequency": "1.1",
      "clicks": "17",
      "inline_link_clicks": "9",
      "ctr": "2.033493",
      "cpc": "0.470588",
      "cpm": "9.569378",
      "actions": [
        {
          "action_type": "link_click",
          "value": "9"
        },
        {
          "action_type": "landing_page_view",
          "value": "5"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "5"
        },
        {
          "action_type": "post_engagement",
          "value": "9"
        },
        {
          "action_type": "page_engagement",
          "value": "9"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "4"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.888889"
        },
        {
          "action_type": "post_engagement",
          "value": "0.888889"
        },
        {
          "action_type": "page_engagement",
          "value": "0.888889"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "1.6"
        },
        {
          "action_type": "landing_page_view",
          "value": "1.6"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "2"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556160446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Organic Produce",
      "adset_name": "Prospecting|Broad Advantage+",
      "spend": "13.7",
      "impressions": "1452",
      "reach": "1364",
      "frequency": "1.064516",
      "clicks": "28",
      "inline_link_clicks": "17",
      "ctr": "1.928375",
      "cpc": "0.489286",
      "cpm": "9.435262",
      "actions": [
        {
          "action_type": "link_click",
          "value": "17"
        },
        {
          "action_type": "post_reaction",
          "value": "6"
        },
        {
          "action_type": "landing_page_view",
          "value": "16"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "16"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "24"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "7"
        },
        {
          "action_type": "page_engagement",
          "value": "24"
        },
        {
          "action_type": "post_interaction_net",
          "value": "8"
        },
        {
          "action_type": "onsite_conversion.post_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_save",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "5"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "12"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.805882"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "1.957143"
        },
        {
          "action_type": "post_engagement",
          "value": "0.570833"
        },
        {
          "action_type": "page_engagement",
          "value": "0.570833"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.85625"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.85625"
        },
        {
          "action_type": "offsite_conversion.custom.170120656995385",
          "value": "13.7"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.141667"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556170446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Single video|Video - Garden",
      "adset_name": "Prospecting|Broad Advantage+",
      "spend": "6.25",
      "impressions": "528",
      "reach": "484",
      "frequency": "1.090909",
      "clicks": "21",
      "inline_link_clicks": "12",
      "ctr": "3.977273",
      "cpc": "0.297619",
      "cpm": "11.837121",
      "actions": [
        {
          "action_type": "link_click",
          "value": "12"
        },
        {
          "action_type": "post_reaction",
          "value": "1"
        },
        {
          "action_type": "landing_page_view",
          "value": "11"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "11"
        },
        {
          "action_type": "onsite_conversion.messaging_block",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "130"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "1"
        },
        {
          "action_type": "page_engagement",
          "value": "130"
        },
        {
          "action_type": "post_interaction_net",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "1"
        },
        {
          "action_type": "video_view",
          "value": "117"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "10"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "0.053419"
        },
        {
          "action_type": "link_click",
          "value": "0.520833"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "6.25"
        },
        {
          "action_type": "post_engagement",
          "value": "0.048077"
        },
        {
          "action_type": "page_engagement",
          "value": "0.048077"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.568182"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.568182"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.625"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556180446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Research",
      "adset_name": "Prospecting|Broad Advantage+",
      "spend": "39.61",
      "impressions": "5442",
      "reach": "4467",
      "frequency": "1.218267",
      "clicks": "117",
      "inline_link_clicks": "98",
      "ctr": "2.149945",
      "cpc": "0.338547",
      "cpm": "7.278574",
      "actions": [
        {
          "action_type": "link_click",
          "value": "98"
        },
        {
          "action_type": "landing_page_view",
          "value": "62"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "62"
        },
        {
          "action_type": "post_engagement",
          "value": "98"
        },
        {
          "action_type": "page_engagement",
          "value": "98"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "41"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.404184"
        },
        {
          "action_type": "post_engagement",
          "value": "0.404184"
        },
        {
          "action_type": "page_engagement",
          "value": "0.404184"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.638871"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.638871"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.966098"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556190446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|R&D Lab",
      "adset_name": "Prospecting|Premium Beauty",
      "spend": "32.56",
      "impressions": "3418",
      "reach": "3025",
      "frequency": "1.129917",
      "clicks": "83",
      "inline_link_clicks": "64",
      "ctr": "2.428321",
      "cpc": "0.392289",
      "cpm": "9.526039",
      "actions": [
        {
          "action_type": "link_click",
          "value": "64"
        },
        {
          "action_type": "post_reaction",
          "value": "2"
        },
        {
          "action_type": "landing_page_view",
          "value": "51"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "51"
        },
        {
          "action_type": "post_engagement",
          "value": "66"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "2"
        },
        {
          "action_type": "page_engagement",
          "value": "66"
        },
        {
          "action_type": "post_interaction_net",
          "value": "2"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "2"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "37"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.50875"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "16.28"
        },
        {
          "action_type": "post_engagement",
          "value": "0.493333"
        },
        {
          "action_type": "page_engagement",
          "value": "0.493333"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.638431"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.638431"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "32.56"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.88"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556200446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Single video|Video - Garden",
      "adset_name": "Prospecting|Premium Beauty",
      "spend": "2.09",
      "impressions": "178",
      "reach": "166",
      "frequency": "1.072289",
      "clicks": "9",
      "inline_link_clicks": "5",
      "ctr": "5.05618",
      "cpc": "0.232222",
      "cpm": "11.741573",
      "actions": [
        {
          "action_type": "link_click",
          "value": "5"
        },
        {
          "action_type": "landing_page_view",
          "value": "6"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "6"
        },
        {
          "action_type": "post_engagement",
          "value": "43"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "1"
        },
        {
          "action_type": "page_engagement",
          "value": "43"
        },
        {
          "action_type": "post_interaction_net",
          "value": "1"
        },
        {
          "action_type": "post",
          "value": "1"
        },
        {
          "action_type": "video_view",
          "value": "37"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "4"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "video_view",
          "value": "0.056486"
        },
        {
          "action_type": "link_click",
          "value": "0.418"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "2.09"
        },
        {
          "action_type": "post_engagement",
          "value": "0.048605"
        },
        {
          "action_type": "page_engagement",
          "value": "0.048605"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.348333"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.348333"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "0.5225"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556210446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Flight School",
      "adset_name": "Prospecting|Premium Beauty",
      "spend": "4.46",
      "impressions": "441",
      "reach": "417",
      "frequency": "1.057554",
      "clicks": "13",
      "inline_link_clicks": "9",
      "ctr": "2.947846",
      "cpc": "0.343077",
      "cpm": "10.113379",
      "actions": [
        {
          "action_type": "link_click",
          "value": "9"
        },
        {
          "action_type": "landing_page_view",
          "value": "6"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "6"
        },
        {
          "action_type": "post_engagement",
          "value": "9"
        },
        {
          "action_type": "page_engagement",
          "value": "9"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "3"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.495556"
        },
        {
          "action_type": "post_engagement",
          "value": "0.495556"
        },
        {
          "action_type": "page_engagement",
          "value": "0.495556"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.743333"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.743333"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.486667"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556220446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Organic Produce",
      "adset_name": "Prospecting|Premium Beauty",
      "spend": "5.6",
      "impressions": "542",
      "reach": "516",
      "frequency": "1.050388",
      "clicks": "7",
      "inline_link_clicks": "5",
      "ctr": "1.291513",
      "cpc": "0.8",
      "cpm": "10.332103",
      "actions": [
        {
          "action_type": "link_click",
          "value": "5"
        },
        {
          "action_type": "post_reaction",
          "value": "1"
        },
        {
          "action_type": "landing_page_view",
          "value": "2"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "2"
        },
        {
          "action_type": "post_engagement",
          "value": "6"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "1"
        },
        {
          "action_type": "page_engagement",
          "value": "6"
        },
        {
          "action_type": "post_interaction_net",
          "value": "1"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "3"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "1.12"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "5.6"
        },
        {
          "action_type": "post_engagement",
          "value": "0.933333"
        },
        {
          "action_type": "page_engagement",
          "value": "0.933333"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "2.8"
        },
        {
          "action_type": "landing_page_view",
          "value": "2.8"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.866667"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    },
    {
      "ad_id": "120245781556290446",
      "ad_name": "[2026 FB] ELC - Playful Facilities|Carousel|Research",
      "adset_name": "Prospecting|Premium Beauty",
      "spend": "73.21",
      "impressions": "9167",
      "reach": "6536",
      "frequency": "1.40254",
      "clicks": "157",
      "inline_link_clicks": "133",
      "ctr": "1.712665",
      "cpc": "0.466306",
      "cpm": "7.986255",
      "actions": [
        {
          "action_type": "link_click",
          "value": "133"
        },
        {
          "action_type": "post_reaction",
          "value": "2"
        },
        {
          "action_type": "landing_page_view",
          "value": "88"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "88"
        },
        {
          "action_type": "onsite_conversion.post_unlike",
          "value": "1"
        },
        {
          "action_type": "post_engagement",
          "value": "135"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "2"
        },
        {
          "action_type": "page_engagement",
          "value": "135"
        },
        {
          "action_type": "post_interaction_net",
          "value": "3"
        },
        {
          "action_type": "onsite_conversion.post_net_like",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "1"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "52"
        }
      ],
      "cost_per_action_type": [
        {
          "action_type": "link_click",
          "value": "0.550451"
        },
        {
          "action_type": "post_interaction_gross",
          "value": "36.605"
        },
        {
          "action_type": "post_engagement",
          "value": "0.542296"
        },
        {
          "action_type": "page_engagement",
          "value": "0.542296"
        },
        {
          "action_type": "omni_landing_page_view",
          "value": "0.831932"
        },
        {
          "action_type": "landing_page_view",
          "value": "0.831932"
        },
        {
          "action_type": "offsite_conversion.custom.1834550823281068",
          "value": "73.21"
        },
        {
          "action_type": "offsite_conversion.custom.765345717133916",
          "value": "73.21"
        },
        {
          "action_type": "offsite_conversion.custom.695140674197490",
          "value": "1.407885"
        }
      ],
      "date_start": "2026-05-29",
      "date_stop": "2026-06-17"
    }
  ]
}
