# Melbourne Girls Grammar School Meta campaign update

Generated: 2026-06-18T14:24:31+10:00
Campaign: **[2026 FB] ELC - Playful Facilities**
Campaign ID: `120245294228110446`
Status: **ACTIVE**
Objective: `OUTCOME_TRAFFIC`

## Topline

| Metric | Result |
|---|---:|
| Spend | $429.69 |
| Impressions | 49,149 |
| Reach | 28,790 |
| Frequency | 1.71 |
| Clicks | 1,062 |
| Link clicks | 824 |
| Landing page views | 568 |
| CTR | 2.16% |
| Link CTR | 1.68% |
| CPC | $0.40 |
| Cost / link click | $0.52 |
| Cost / landing page view | $0.76 |
| CPM | $8.74 |

## Recent trend

| Period | Spend | Link clicks | Link CTR | Cost / link click | CPM |
|---|---:|---:|---:|---:|---:|
| First 7 full days | $228.59 | 487 | 1.83% | $0.47 | $8.60 |
| Last 7 full days | $169.25 | 292 | 1.54% | $0.58 | $8.95 |

## Ad set performance

| Ad set | Spend | Link clicks | LPVs | Cost / LPV | Link CTR |
|---|---:|---:|---:|---:|---:|
| Prospecting|Broad Advantage+ | $132.57 | 244 | 171 | $0.78 | 1.54% |
| Prospecting|Premium Beauty | $123.95 | 227 | 163 | $0.76 | 1.59% |
| Prospecting|Early Learning Interests | $88.51 | 193 | 119 | $0.74 | 2.01% |
| Prospecting|1-5% LLA LTP + Website Visitors | $84.66 | 160 | 115 | $0.74 | 1.71% |

## Files

- summary: `/Users/iggy/.hermes/profiles/ignite_team/outbound/meta_reports/mggs-elc_playful_facilities-20260618-142423/summary.md`
- raw JSON: `/Users/iggy/.hermes/profiles/ignite_team/outbound/meta_reports/mggs-elc_playful_facilities-20260618-142423/raw.json`
- campaign CSV: `/Users/iggy/.hermes/profiles/ignite_team/outbound/meta_reports/mggs-elc_playful_facilities-20260618-142423/campaign.csv`
- daily CSV: `/Users/iggy/.hermes/profiles/ignite_team/outbound/meta_reports/mggs-elc_playful_facilities-20260618-142423/daily.csv`
- ad set CSV: `/Users/iggy/.hermes/profiles/ignite_team/outbound/meta_reports/mggs-elc_playful_facilities-20260618-142423/adsets.csv`
- ad CSV: `/Users/iggy/.hermes/profiles/ignite_team/outbound/meta_reports/mggs-elc_playful_facilities-20260618-142423/ads.csv`