{
  "client": "mggs",
  "client_name": "Melbourne Girls Grammar School",
  "generated_at": "2026-06-18T14:55:27+10:00",
  "date_range": {
    "since": "2026-05-22",
    "until": "2026-06-18"
  },
  "campaigns": [
    {
      "campaign": {
        "key": "first_nations_scholarship_lead_gen",
        "id": "120244059731580446",
        "name": "[2026 FB] First Nations Scholarship - Lead Gen",
        "objective": "OUTCOME_LEADS",
        "status": "ACTIVE",
        "effective_status": "ACTIVE",
        "start_time": "2026-05-22T09:00:00+1000",
        "stop_time": "2026-07-20T09:00:00+1000"
      },
      "campaign_insights": [
        {
          "spend": "270.18",
          "impressions": "36115",
          "reach": "11855",
          "frequency": "3.046394",
          "clicks": "1375",
          "inline_link_clicks": "374",
          "ctr": "3.807282",
          "cpc": "0.196495",
          "cpm": "7.481102",
          "actions": [
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "90"
            },
            {
              "action_type": "link_click",
              "value": "374"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "90"
            },
            {
              "action_type": "post_reaction",
              "value": "69"
            },
            {
              "action_type": "landing_page_view",
              "value": "37"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "37"
            },
            {
              "action_type": "onsite_conversion.total_messaging_connection",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "3"
            },
            {
              "action_type": "post_engagement",
              "value": "649"
            },
            {
              "action_type": "like",
              "value": "7"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "85"
            },
            {
              "action_type": "comment",
              "value": "6"
            },
            {
              "action_type": "page_engagement",
              "value": "656"
            },
            {
              "action_type": "post_interaction_net",
              "value": "89"
            },
            {
              "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.messaging_first_reply",
              "value": "1"
            },
            {
              "action_type": "post",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_unsave",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "6"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "6"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "5"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "66"
            },
            {
              "action_type": "lead",
              "value": "90"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "90"
            },
            {
              "action_type": "onsite_conversion.messaging_conversation_started_7d",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "90"
            },
            {
              "action_type": "video_view",
              "value": "190"
            },
            {
              "action_type": "offsite_conversion.custom.254993181853252",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.837219000425499",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "2"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "4"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "offsite_submit_application_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "video_view",
              "value": "1.422"
            },
            {
              "action_type": "link_click",
              "value": "0.722406"
            },
            {
              "action_type": "like",
              "value": "38.597143"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "3.002"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3.178588"
            },
            {
              "action_type": "onsite_conversion.total_messaging_connection",
              "value": "270.18"
            },
            {
              "action_type": "post_engagement",
              "value": "0.416302"
            },
            {
              "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
              "value": "270.18"
            },
            {
              "action_type": "lead",
              "value": "3.002"
            },
            {
              "action_type": "offsite_contact_website_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "page_engagement",
              "value": "0.41186"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "7.302162"
            },
            {
              "action_type": "landing_page_view",
              "value": "7.302162"
            },
            {
              "action_type": "onsite_conversion.messaging_first_reply",
              "value": "270.18"
            },
            {
              "action_type": "onsite_conversion.messaging_conversation_started_7d",
              "value": "270.18"
            },
            {
              "action_type": "offsite_conversion.custom.254993181853252",
              "value": "270.18"
            },
            {
              "action_type": "offsite_conversion.custom.837219000425499",
              "value": "270.18"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "135.09"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "67.545"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        }
      ],
      "daily_insights": [
        {
          "date_start": "2026-05-22",
          "date_stop": "2026-05-22",
          "spend": "8.26",
          "impressions": "702",
          "reach": "529",
          "clicks": "43",
          "inline_link_clicks": "12",
          "ctr": "6.125356",
          "cpc": "0.192093",
          "cpm": "11.766382"
        },
        {
          "date_start": "2026-05-23",
          "date_stop": "2026-05-23",
          "spend": "7.69",
          "impressions": "636",
          "reach": "538",
          "clicks": "29",
          "inline_link_clicks": "9",
          "ctr": "4.559748",
          "cpc": "0.265172",
          "cpm": "12.091195"
        },
        {
          "date_start": "2026-05-24",
          "date_stop": "2026-05-24",
          "spend": "14.75",
          "impressions": "1475",
          "reach": "1223",
          "clicks": "73",
          "inline_link_clicks": "21",
          "ctr": "4.949153",
          "cpc": "0.202055",
          "cpm": "10"
        },
        {
          "date_start": "2026-05-25",
          "date_stop": "2026-05-25",
          "spend": "14.51",
          "impressions": "1657",
          "reach": "1384",
          "clicks": "106",
          "inline_link_clicks": "30",
          "ctr": "6.397103",
          "cpc": "0.136887",
          "cpm": "8.756789"
        },
        {
          "date_start": "2026-05-26",
          "date_stop": "2026-05-26",
          "spend": "9.99",
          "impressions": "1440",
          "reach": "1203",
          "clicks": "88",
          "inline_link_clicks": "31",
          "ctr": "6.111111",
          "cpc": "0.113523",
          "cpm": "6.9375"
        },
        {
          "date_start": "2026-05-27",
          "date_stop": "2026-05-27",
          "spend": "7.36",
          "impressions": "1271",
          "reach": "1073",
          "clicks": "58",
          "inline_link_clicks": "14",
          "ctr": "4.563336",
          "cpc": "0.126897",
          "cpm": "5.790716"
        },
        {
          "date_start": "2026-05-28",
          "date_stop": "2026-05-28",
          "spend": "7.67",
          "impressions": "1236",
          "reach": "1038",
          "clicks": "51",
          "inline_link_clicks": "10",
          "ctr": "4.126214",
          "cpc": "0.150392",
          "cpm": "6.205502"
        },
        {
          "date_start": "2026-05-29",
          "date_stop": "2026-05-29",
          "spend": "8.67",
          "impressions": "1347",
          "reach": "1154",
          "clicks": "63",
          "inline_link_clicks": "17",
          "ctr": "4.67706",
          "cpc": "0.137619",
          "cpm": "6.436526"
        },
        {
          "date_start": "2026-05-30",
          "date_stop": "2026-05-30",
          "spend": "6.99",
          "impressions": "1009",
          "reach": "926",
          "clicks": "33",
          "inline_link_clicks": "9",
          "ctr": "3.270565",
          "cpc": "0.211818",
          "cpm": "6.927651"
        },
        {
          "date_start": "2026-05-31",
          "date_stop": "2026-05-31",
          "spend": "9.38",
          "impressions": "1455",
          "reach": "1232",
          "clicks": "52",
          "inline_link_clicks": "15",
          "ctr": "3.573883",
          "cpc": "0.180385",
          "cpm": "6.446735"
        },
        {
          "date_start": "2026-06-01",
          "date_stop": "2026-06-01",
          "spend": "12.45",
          "impressions": "1915",
          "reach": "1537",
          "clicks": "88",
          "inline_link_clicks": "28",
          "ctr": "4.5953",
          "cpc": "0.141477",
          "cpm": "6.501305"
        },
        {
          "date_start": "2026-06-02",
          "date_stop": "2026-06-02",
          "spend": "10.15",
          "impressions": "1670",
          "reach": "1434",
          "clicks": "54",
          "inline_link_clicks": "11",
          "ctr": "3.233533",
          "cpc": "0.187963",
          "cpm": "6.077844"
        },
        {
          "date_start": "2026-06-03",
          "date_stop": "2026-06-03",
          "spend": "8.19",
          "impressions": "1178",
          "reach": "1026",
          "clicks": "44",
          "inline_link_clicks": "14",
          "ctr": "3.735144",
          "cpc": "0.186136",
          "cpm": "6.952462"
        },
        {
          "date_start": "2026-06-04",
          "date_stop": "2026-06-04",
          "spend": "10.26",
          "impressions": "1405",
          "reach": "1247",
          "clicks": "39",
          "inline_link_clicks": "7",
          "ctr": "2.775801",
          "cpc": "0.263077",
          "cpm": "7.302491"
        },
        {
          "date_start": "2026-06-05",
          "date_stop": "2026-06-05",
          "spend": "9.7",
          "impressions": "1229",
          "reach": "1103",
          "clicks": "61",
          "inline_link_clicks": "14",
          "ctr": "4.963385",
          "cpc": "0.159016",
          "cpm": "7.892596"
        },
        {
          "date_start": "2026-06-06",
          "date_stop": "2026-06-06",
          "spend": "8.66",
          "impressions": "1054",
          "reach": "945",
          "clicks": "42",
          "inline_link_clicks": "12",
          "ctr": "3.98482",
          "cpc": "0.20619",
          "cpm": "8.216319"
        },
        {
          "date_start": "2026-06-07",
          "date_stop": "2026-06-07",
          "spend": "14.35",
          "impressions": "2062",
          "reach": "1770",
          "clicks": "53",
          "inline_link_clicks": "17",
          "ctr": "2.57032",
          "cpc": "0.270755",
          "cpm": "6.959263"
        },
        {
          "date_start": "2026-06-08",
          "date_stop": "2026-06-08",
          "spend": "11.05",
          "impressions": "1593",
          "reach": "1426",
          "clicks": "43",
          "inline_link_clicks": "7",
          "ctr": "2.699309",
          "cpc": "0.256977",
          "cpm": "6.936598"
        },
        {
          "date_start": "2026-06-09",
          "date_stop": "2026-06-09",
          "spend": "9.71",
          "impressions": "1552",
          "reach": "1428",
          "clicks": "51",
          "inline_link_clicks": "11",
          "ctr": "3.286082",
          "cpc": "0.190392",
          "cpm": "6.256443"
        },
        {
          "date_start": "2026-06-10",
          "date_stop": "2026-06-10",
          "spend": "9.24",
          "impressions": "1248",
          "reach": "1074",
          "clicks": "36",
          "inline_link_clicks": "8",
          "ctr": "2.884615",
          "cpc": "0.256667",
          "cpm": "7.403846"
        },
        {
          "date_start": "2026-06-11",
          "date_stop": "2026-06-11",
          "spend": "7.49",
          "impressions": "899",
          "reach": "832",
          "clicks": "29",
          "inline_link_clicks": "8",
          "ctr": "3.225806",
          "cpc": "0.258276",
          "cpm": "8.331479"
        },
        {
          "date_start": "2026-06-12",
          "date_stop": "2026-06-12",
          "spend": "8.76",
          "impressions": "1111",
          "reach": "979",
          "clicks": "33",
          "inline_link_clicks": "10",
          "ctr": "2.970297",
          "cpc": "0.265455",
          "cpm": "7.884788"
        },
        {
          "date_start": "2026-06-13",
          "date_stop": "2026-06-13",
          "spend": "9.27",
          "impressions": "1180",
          "reach": "1066",
          "clicks": "32",
          "inline_link_clicks": "12",
          "ctr": "2.711864",
          "cpc": "0.289688",
          "cpm": "7.855932"
        },
        {
          "date_start": "2026-06-14",
          "date_stop": "2026-06-14",
          "spend": "12.55",
          "impressions": "1474",
          "reach": "1286",
          "clicks": "53",
          "inline_link_clicks": "16",
          "ctr": "3.595658",
          "cpc": "0.236792",
          "cpm": "8.514247"
        },
        {
          "date_start": "2026-06-15",
          "date_stop": "2026-06-15",
          "spend": "10.15",
          "impressions": "1286",
          "reach": "1095",
          "clicks": "38",
          "inline_link_clicks": "8",
          "ctr": "2.954899",
          "cpc": "0.267105",
          "cpm": "7.892691"
        },
        {
          "date_start": "2026-06-16",
          "date_stop": "2026-06-16",
          "spend": "9.75",
          "impressions": "1300",
          "reach": "1127",
          "clicks": "30",
          "inline_link_clicks": "7",
          "ctr": "2.307692",
          "cpc": "0.325",
          "cpm": "7.5"
        },
        {
          "date_start": "2026-06-17",
          "date_stop": "2026-06-17",
          "spend": "10.38",
          "impressions": "1310",
          "reach": "1095",
          "clicks": "45",
          "inline_link_clicks": "12",
          "ctr": "3.435115",
          "cpc": "0.230667",
          "cpm": "7.923664"
        },
        {
          "date_start": "2026-06-18",
          "date_stop": "2026-06-18",
          "spend": "2.8",
          "impressions": "421",
          "reach": "374",
          "clicks": "8",
          "inline_link_clicks": "4",
          "ctr": "1.900238",
          "cpc": "0.35",
          "cpm": "6.650831"
        }
      ],
      "adset_insights": [
        {
          "adset_id": "120244059731610446",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "270.18",
          "impressions": "36115",
          "reach": "11855",
          "frequency": "3.046394",
          "clicks": "1375",
          "inline_link_clicks": "374",
          "ctr": "3.807282",
          "cpc": "0.196495",
          "cpm": "7.481102",
          "actions": [
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "90"
            },
            {
              "action_type": "link_click",
              "value": "374"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "90"
            },
            {
              "action_type": "post_reaction",
              "value": "69"
            },
            {
              "action_type": "landing_page_view",
              "value": "37"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "37"
            },
            {
              "action_type": "onsite_conversion.total_messaging_connection",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "3"
            },
            {
              "action_type": "post_engagement",
              "value": "649"
            },
            {
              "action_type": "like",
              "value": "7"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "85"
            },
            {
              "action_type": "comment",
              "value": "6"
            },
            {
              "action_type": "page_engagement",
              "value": "656"
            },
            {
              "action_type": "post_interaction_net",
              "value": "89"
            },
            {
              "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.messaging_first_reply",
              "value": "1"
            },
            {
              "action_type": "post",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_unsave",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "6"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "6"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "5"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "66"
            },
            {
              "action_type": "lead",
              "value": "90"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "90"
            },
            {
              "action_type": "onsite_conversion.messaging_conversation_started_7d",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "90"
            },
            {
              "action_type": "video_view",
              "value": "190"
            },
            {
              "action_type": "offsite_conversion.custom.254993181853252",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.837219000425499",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "2"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "4"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "offsite_submit_application_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "video_view",
              "value": "1.422"
            },
            {
              "action_type": "link_click",
              "value": "0.722406"
            },
            {
              "action_type": "like",
              "value": "38.597143"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "3.002"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3.178588"
            },
            {
              "action_type": "onsite_conversion.total_messaging_connection",
              "value": "270.18"
            },
            {
              "action_type": "post_engagement",
              "value": "0.416302"
            },
            {
              "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
              "value": "270.18"
            },
            {
              "action_type": "lead",
              "value": "3.002"
            },
            {
              "action_type": "offsite_contact_website_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "page_engagement",
              "value": "0.41186"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "3.002"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "7.302162"
            },
            {
              "action_type": "landing_page_view",
              "value": "7.302162"
            },
            {
              "action_type": "onsite_conversion.messaging_first_reply",
              "value": "270.18"
            },
            {
              "action_type": "onsite_conversion.messaging_conversation_started_7d",
              "value": "270.18"
            },
            {
              "action_type": "offsite_conversion.custom.254993181853252",
              "value": "270.18"
            },
            {
              "action_type": "offsite_conversion.custom.837219000425499",
              "value": "270.18"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "135.09"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "67.545"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        }
      ],
      "ad_insights": [
        {
          "ad_id": "120244059731600446",
          "ad_name": "[2026 FB] First Nations Scholarship - Lead Gen|Single video|Principal Video",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "10.92",
          "impressions": "961",
          "reach": "699",
          "frequency": "1.374821",
          "clicks": "54",
          "inline_link_clicks": "13",
          "ctr": "5.619147",
          "cpc": "0.202222",
          "cpm": "11.363163",
          "actions": [
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "2"
            },
            {
              "action_type": "link_click",
              "value": "13"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "2"
            },
            {
              "action_type": "post_reaction",
              "value": "4"
            },
            {
              "action_type": "landing_page_view",
              "value": "2"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "207"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "4"
            },
            {
              "action_type": "page_engagement",
              "value": "207"
            },
            {
              "action_type": "post_interaction_net",
              "value": "5"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "3"
            },
            {
              "action_type": "lead",
              "value": "2"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "2"
            },
            {
              "action_type": "video_view",
              "value": "190"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "offsite_submit_application_add_meta_leads",
              "value": "5.46"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "5.46"
            },
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "5.46"
            },
            {
              "action_type": "video_view",
              "value": "0.057474"
            },
            {
              "action_type": "link_click",
              "value": "0.84"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "5.46"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "2.73"
            },
            {
              "action_type": "post_engagement",
              "value": "0.052754"
            },
            {
              "action_type": "lead",
              "value": "5.46"
            },
            {
              "action_type": "offsite_contact_website_add_meta_leads",
              "value": "5.46"
            },
            {
              "action_type": "page_engagement",
              "value": "0.052754"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "5.46"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "5.46"
            },
            {
              "action_type": "landing_page_view",
              "value": "5.46"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "10.92"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059889160446",
          "ad_name": "[2026 FB] First Nations Scholarship - Lead Gen|Single image|Student and Teacher",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "2.43",
          "impressions": "274",
          "reach": "240",
          "frequency": "1.141667",
          "clicks": "6",
          "inline_link_clicks": "4",
          "ctr": "2.189781",
          "cpc": "0.405",
          "cpm": "8.868613",
          "actions": [
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "1"
            },
            {
              "action_type": "link_click",
              "value": "4"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "4"
            },
            {
              "action_type": "page_engagement",
              "value": "4"
            },
            {
              "action_type": "lead",
              "value": "1"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "offsite_submit_application_add_meta_leads",
              "value": "2.43"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "2.43"
            },
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "2.43"
            },
            {
              "action_type": "link_click",
              "value": "0.6075"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "2.43"
            },
            {
              "action_type": "post_engagement",
              "value": "0.6075"
            },
            {
              "action_type": "lead",
              "value": "2.43"
            },
            {
              "action_type": "offsite_contact_website_add_meta_leads",
              "value": "2.43"
            },
            {
              "action_type": "page_engagement",
              "value": "0.6075"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "2.43"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244060299170446",
          "ad_name": "[2026 FB] First Nations Scholarship - Lead Gen|Single image|Group",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "168.27",
          "impressions": "22601",
          "reach": "9537",
          "frequency": "2.369823",
          "clicks": "862",
          "inline_link_clicks": "235",
          "ctr": "3.813991",
          "cpc": "0.195209",
          "cpm": "7.445246",
          "actions": [
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "58"
            },
            {
              "action_type": "link_click",
              "value": "235"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "58"
            },
            {
              "action_type": "post_reaction",
              "value": "44"
            },
            {
              "action_type": "landing_page_view",
              "value": "26"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "26"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "289"
            },
            {
              "action_type": "like",
              "value": "3"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "54"
            },
            {
              "action_type": "comment",
              "value": "4"
            },
            {
              "action_type": "page_engagement",
              "value": "292"
            },
            {
              "action_type": "post_interaction_net",
              "value": "56"
            },
            {
              "action_type": "post",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_unsave",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "43"
            },
            {
              "action_type": "lead",
              "value": "58"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "58"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "58"
            },
            {
              "action_type": "offsite_conversion.custom.254993181853252",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "3"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "offsite_submit_application_add_meta_leads",
              "value": "2.901207"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "2.901207"
            },
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "2.901207"
            },
            {
              "action_type": "link_click",
              "value": "0.716043"
            },
            {
              "action_type": "like",
              "value": "56.09"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "2.901207"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3.116111"
            },
            {
              "action_type": "post_engagement",
              "value": "0.582249"
            },
            {
              "action_type": "lead",
              "value": "2.901207"
            },
            {
              "action_type": "offsite_contact_website_add_meta_leads",
              "value": "2.901207"
            },
            {
              "action_type": "page_engagement",
              "value": "0.576267"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "2.901207"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "6.471923"
            },
            {
              "action_type": "landing_page_view",
              "value": "6.471923"
            },
            {
              "action_type": "offsite_conversion.custom.254993181853252",
              "value": "168.27"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "56.09"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244061388260446",
          "ad_name": "[2026 FB] First Nations Scholarship - Lead Gen|Single image|Classroom",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "7.53",
          "impressions": "645",
          "reach": "525",
          "frequency": "1.228571",
          "clicks": "21",
          "inline_link_clicks": "9",
          "ctr": "3.255814",
          "cpc": "0.358571",
          "cpm": "11.674419",
          "actions": [
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "2"
            },
            {
              "action_type": "link_click",
              "value": "9"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "2"
            },
            {
              "action_type": "post_reaction",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "10"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "1"
            },
            {
              "action_type": "page_engagement",
              "value": "10"
            },
            {
              "action_type": "post_interaction_net",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "1"
            },
            {
              "action_type": "lead",
              "value": "2"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "2"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "offsite_submit_application_add_meta_leads",
              "value": "3.765"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "3.765"
            },
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "3.765"
            },
            {
              "action_type": "link_click",
              "value": "0.836667"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "3.765"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "7.53"
            },
            {
              "action_type": "post_engagement",
              "value": "0.753"
            },
            {
              "action_type": "lead",
              "value": "3.765"
            },
            {
              "action_type": "offsite_contact_website_add_meta_leads",
              "value": "3.765"
            },
            {
              "action_type": "page_engagement",
              "value": "0.753"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "3.765"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244061636950446",
          "ad_name": "[2026 FB] First Nations Scholarship - Lead Gen|Single image|Boarding House",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "81.03",
          "impressions": "11634",
          "reach": "5969",
          "frequency": "1.94907",
          "clicks": "432",
          "inline_link_clicks": "113",
          "ctr": "3.713254",
          "cpc": "0.187569",
          "cpm": "6.96493",
          "actions": [
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "27"
            },
            {
              "action_type": "link_click",
              "value": "113"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "27"
            },
            {
              "action_type": "post_reaction",
              "value": "20"
            },
            {
              "action_type": "landing_page_view",
              "value": "9"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "9"
            },
            {
              "action_type": "onsite_conversion.total_messaging_connection",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "139"
            },
            {
              "action_type": "like",
              "value": "4"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "26"
            },
            {
              "action_type": "comment",
              "value": "2"
            },
            {
              "action_type": "page_engagement",
              "value": "143"
            },
            {
              "action_type": "post_interaction_net",
              "value": "27"
            },
            {
              "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.messaging_first_reply",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "19"
            },
            {
              "action_type": "lead",
              "value": "27"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "27"
            },
            {
              "action_type": "onsite_conversion.messaging_conversation_started_7d",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "27"
            },
            {
              "action_type": "offsite_conversion.custom.837219000425499",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "offsite_submit_application_add_meta_leads",
              "value": "3.001111"
            },
            {
              "action_type": "offsite_search_add_meta_leads",
              "value": "3.001111"
            },
            {
              "action_type": "offsite_complete_registration_add_meta_leads",
              "value": "3.001111"
            },
            {
              "action_type": "link_click",
              "value": "0.71708"
            },
            {
              "action_type": "like",
              "value": "20.2575"
            },
            {
              "action_type": "onsite_conversion.lead_grouped",
              "value": "3.001111"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3.116538"
            },
            {
              "action_type": "onsite_conversion.total_messaging_connection",
              "value": "81.03"
            },
            {
              "action_type": "post_engagement",
              "value": "0.58295"
            },
            {
              "action_type": "onsite_conversion.messaging_user_depth_2_message_send",
              "value": "81.03"
            },
            {
              "action_type": "lead",
              "value": "3.001111"
            },
            {
              "action_type": "offsite_contact_website_add_meta_leads",
              "value": "3.001111"
            },
            {
              "action_type": "page_engagement",
              "value": "0.566643"
            },
            {
              "action_type": "offsite_content_view_add_meta_leads",
              "value": "3.001111"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "9.003333"
            },
            {
              "action_type": "landing_page_view",
              "value": "9.003333"
            },
            {
              "action_type": "onsite_conversion.messaging_first_reply",
              "value": "81.03"
            },
            {
              "action_type": "onsite_conversion.messaging_conversation_started_7d",
              "value": "81.03"
            },
            {
              "action_type": "offsite_conversion.custom.837219000425499",
              "value": "81.03"
            },
            {
              "action_type": "offsite_conversion.custom.567610893673860",
              "value": "81.03"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "81.03"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        }
      ]
    },
    {
      "campaign": {
        "key": "first_nations_scholarship_traffic",
        "id": "120244058650890446",
        "name": "[2026 FB] First Nations Scholarship - Traffic",
        "objective": "OUTCOME_TRAFFIC",
        "status": "ACTIVE",
        "effective_status": "ACTIVE",
        "start_time": "2026-05-22T09:00:00+1000",
        "stop_time": "2026-07-20T09:00:00+1000"
      },
      "campaign_insights": [
        {
          "spend": "271.84",
          "impressions": "42797",
          "reach": "30129",
          "frequency": "1.420459",
          "clicks": "1012",
          "inline_link_clicks": "589",
          "ctr": "2.364652",
          "cpc": "0.268617",
          "cpm": "6.351847",
          "actions": [
            {
              "action_type": "link_click",
              "value": "589"
            },
            {
              "action_type": "post_reaction",
              "value": "40"
            },
            {
              "action_type": "landing_page_view",
              "value": "431"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "431"
            },
            {
              "action_type": "onsite_conversion.messaging_block",
              "value": "7"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "3"
            },
            {
              "action_type": "post_engagement",
              "value": "1502"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "69"
            },
            {
              "action_type": "comment",
              "value": "20"
            },
            {
              "action_type": "page_engagement",
              "value": "1502"
            },
            {
              "action_type": "post_interaction_net",
              "value": "72"
            },
            {
              "action_type": "post",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "5"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "20"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "5"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "37"
            },
            {
              "action_type": "video_view",
              "value": "844"
            },
            {
              "action_type": "offsite_conversion.custom.1834550823281068",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "video_view",
              "value": "0.322085"
            },
            {
              "action_type": "link_click",
              "value": "0.461528"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3.93971"
            },
            {
              "action_type": "post_engagement",
              "value": "0.180985"
            },
            {
              "action_type": "page_engagement",
              "value": "0.180985"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.630719"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.630719"
            },
            {
              "action_type": "offsite_conversion.custom.1834550823281068",
              "value": "271.84"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "271.84"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        }
      ],
      "daily_insights": [
        {
          "date_start": "2026-05-22",
          "date_stop": "2026-05-22",
          "spend": "12.15",
          "impressions": "1117",
          "reach": "1005",
          "clicks": "51",
          "inline_link_clicks": "20",
          "ctr": "4.565801",
          "cpc": "0.238235",
          "cpm": "10.87735"
        },
        {
          "date_start": "2026-05-23",
          "date_stop": "2026-05-23",
          "spend": "4.03",
          "impressions": "569",
          "reach": "544",
          "clicks": "12",
          "inline_link_clicks": "7",
          "ctr": "2.108963",
          "cpc": "0.335833",
          "cpm": "7.082601"
        },
        {
          "date_start": "2026-05-24",
          "date_stop": "2026-05-24",
          "spend": "11.37",
          "impressions": "1683",
          "reach": "1526",
          "clicks": "35",
          "inline_link_clicks": "22",
          "ctr": "2.07962",
          "cpc": "0.324857",
          "cpm": "6.755793"
        },
        {
          "date_start": "2026-05-25",
          "date_stop": "2026-05-25",
          "spend": "9.56",
          "impressions": "1783",
          "reach": "1599",
          "clicks": "29",
          "inline_link_clicks": "20",
          "ctr": "1.626472",
          "cpc": "0.329655",
          "cpm": "5.36175"
        },
        {
          "date_start": "2026-05-26",
          "date_stop": "2026-05-26",
          "spend": "10.29",
          "impressions": "2075",
          "reach": "1948",
          "clicks": "30",
          "inline_link_clicks": "23",
          "ctr": "1.445783",
          "cpc": "0.343",
          "cpm": "4.959036"
        },
        {
          "date_start": "2026-05-27",
          "date_stop": "2026-05-27",
          "spend": "9.76",
          "impressions": "1754",
          "reach": "1659",
          "clicks": "22",
          "inline_link_clicks": "19",
          "ctr": "1.254276",
          "cpc": "0.443636",
          "cpm": "5.564424"
        },
        {
          "date_start": "2026-05-28",
          "date_stop": "2026-05-28",
          "spend": "11.94",
          "impressions": "2852",
          "reach": "2839",
          "clicks": "45",
          "inline_link_clicks": "40",
          "ctr": "1.57784",
          "cpc": "0.265333",
          "cpm": "4.186536"
        },
        {
          "date_start": "2026-05-29",
          "date_stop": "2026-05-29",
          "spend": "8.28",
          "impressions": "1965",
          "reach": "1965",
          "clicks": "24",
          "inline_link_clicks": "20",
          "ctr": "1.221374",
          "cpc": "0.345",
          "cpm": "4.21374"
        },
        {
          "date_start": "2026-05-30",
          "date_stop": "2026-05-30",
          "spend": "8.7",
          "impressions": "1599",
          "reach": "1450",
          "clicks": "24",
          "inline_link_clicks": "24",
          "ctr": "1.500938",
          "cpc": "0.3625",
          "cpm": "5.440901"
        },
        {
          "date_start": "2026-05-31",
          "date_stop": "2026-05-31",
          "spend": "10.14",
          "impressions": "2148",
          "reach": "1815",
          "clicks": "27",
          "inline_link_clicks": "13",
          "ctr": "1.256983",
          "cpc": "0.375556",
          "cpm": "4.72067"
        },
        {
          "date_start": "2026-06-01",
          "date_stop": "2026-06-01",
          "spend": "10.22",
          "impressions": "1834",
          "reach": "1650",
          "clicks": "34",
          "inline_link_clicks": "24",
          "ctr": "1.853871",
          "cpc": "0.300588",
          "cpm": "5.572519"
        },
        {
          "date_start": "2026-06-02",
          "date_stop": "2026-06-02",
          "spend": "10.85",
          "impressions": "2002",
          "reach": "1782",
          "clicks": "29",
          "inline_link_clicks": "20",
          "ctr": "1.448551",
          "cpc": "0.374138",
          "cpm": "5.41958"
        },
        {
          "date_start": "2026-06-03",
          "date_stop": "2026-06-03",
          "spend": "11.48",
          "impressions": "2004",
          "reach": "1935",
          "clicks": "32",
          "inline_link_clicks": "29",
          "ctr": "1.596806",
          "cpc": "0.35875",
          "cpm": "5.728543"
        },
        {
          "date_start": "2026-06-04",
          "date_stop": "2026-06-04",
          "spend": "8.96",
          "impressions": "1593",
          "reach": "1520",
          "clicks": "28",
          "inline_link_clicks": "23",
          "ctr": "1.75769",
          "cpc": "0.32",
          "cpm": "5.624608"
        },
        {
          "date_start": "2026-06-05",
          "date_stop": "2026-06-05",
          "spend": "8.67",
          "impressions": "1219",
          "reach": "1154",
          "clicks": "28",
          "inline_link_clicks": "21",
          "ctr": "2.296965",
          "cpc": "0.309643",
          "cpm": "7.112387"
        },
        {
          "date_start": "2026-06-06",
          "date_stop": "2026-06-06",
          "spend": "9.62",
          "impressions": "1487",
          "reach": "1337",
          "clicks": "35",
          "inline_link_clicks": "16",
          "ctr": "2.353732",
          "cpc": "0.274857",
          "cpm": "6.469401"
        },
        {
          "date_start": "2026-06-07",
          "date_stop": "2026-06-07",
          "spend": "11.41",
          "impressions": "1921",
          "reach": "1702",
          "clicks": "51",
          "inline_link_clicks": "23",
          "ctr": "2.654867",
          "cpc": "0.223725",
          "cpm": "5.939615"
        },
        {
          "date_start": "2026-06-08",
          "date_stop": "2026-06-08",
          "spend": "9.93",
          "impressions": "1890",
          "reach": "1852",
          "clicks": "46",
          "inline_link_clicks": "30",
          "ctr": "2.433862",
          "cpc": "0.21587",
          "cpm": "5.253968"
        },
        {
          "date_start": "2026-06-09",
          "date_stop": "2026-06-09",
          "spend": "9.26",
          "impressions": "1363",
          "reach": "1275",
          "clicks": "44",
          "inline_link_clicks": "17",
          "ctr": "3.228173",
          "cpc": "0.210455",
          "cpm": "6.793837"
        },
        {
          "date_start": "2026-06-10",
          "date_stop": "2026-06-10",
          "spend": "9.45",
          "impressions": "1132",
          "reach": "1088",
          "clicks": "31",
          "inline_link_clicks": "19",
          "ctr": "2.738516",
          "cpc": "0.304839",
          "cpm": "8.348057"
        },
        {
          "date_start": "2026-06-11",
          "date_stop": "2026-06-11",
          "spend": "9.85",
          "impressions": "1142",
          "reach": "1083",
          "clicks": "39",
          "inline_link_clicks": "14",
          "ctr": "3.415061",
          "cpc": "0.252564",
          "cpm": "8.625219"
        },
        {
          "date_start": "2026-06-12",
          "date_stop": "2026-06-12",
          "spend": "9.87",
          "impressions": "1333",
          "reach": "1196",
          "clicks": "38",
          "inline_link_clicks": "17",
          "ctr": "2.850713",
          "cpc": "0.259737",
          "cpm": "7.404351"
        },
        {
          "date_start": "2026-06-13",
          "date_stop": "2026-06-13",
          "spend": "10.1",
          "impressions": "1106",
          "reach": "1039",
          "clicks": "50",
          "inline_link_clicks": "17",
          "ctr": "4.520796",
          "cpc": "0.202",
          "cpm": "9.132007"
        },
        {
          "date_start": "2026-06-14",
          "date_stop": "2026-06-14",
          "spend": "11.81",
          "impressions": "1361",
          "reach": "1223",
          "clicks": "53",
          "inline_link_clicks": "28",
          "ctr": "3.894195",
          "cpc": "0.22283",
          "cpm": "8.677443"
        },
        {
          "date_start": "2026-06-15",
          "date_stop": "2026-06-15",
          "spend": "9.77",
          "impressions": "1105",
          "reach": "1029",
          "clicks": "55",
          "inline_link_clicks": "27",
          "ctr": "4.977376",
          "cpc": "0.177636",
          "cpm": "8.841629"
        },
        {
          "date_start": "2026-06-16",
          "date_stop": "2026-06-16",
          "spend": "9.57",
          "impressions": "1092",
          "reach": "1000",
          "clicks": "57",
          "inline_link_clicks": "24",
          "ctr": "5.21978",
          "cpc": "0.167895",
          "cpm": "8.763736"
        },
        {
          "date_start": "2026-06-17",
          "date_stop": "2026-06-17",
          "spend": "10.25",
          "impressions": "1150",
          "reach": "1073",
          "clicks": "38",
          "inline_link_clicks": "19",
          "ctr": "3.304348",
          "cpc": "0.269737",
          "cpm": "8.913043"
        },
        {
          "date_start": "2026-06-18",
          "date_stop": "2026-06-18",
          "spend": "4.55",
          "impressions": "518",
          "reach": "494",
          "clicks": "25",
          "inline_link_clicks": "13",
          "ctr": "4.826255",
          "cpc": "0.182",
          "cpm": "8.783784"
        }
      ],
      "adset_insights": [
        {
          "adset_id": "120244058650790446",
          "adset_name": "Prospecting|2-5% LLA Indigenous Page Visitors",
          "spend": "147.12",
          "impressions": "25011",
          "reach": "18900",
          "frequency": "1.323333",
          "clicks": "525",
          "inline_link_clicks": "315",
          "ctr": "2.099076",
          "cpc": "0.280229",
          "cpm": "5.882212",
          "actions": [
            {
              "action_type": "link_click",
              "value": "315"
            },
            {
              "action_type": "post_reaction",
              "value": "20"
            },
            {
              "action_type": "landing_page_view",
              "value": "227"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "227"
            },
            {
              "action_type": "onsite_conversion.messaging_block",
              "value": "4"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "866"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "35"
            },
            {
              "action_type": "comment",
              "value": "10"
            },
            {
              "action_type": "page_engagement",
              "value": "866"
            },
            {
              "action_type": "post_interaction_net",
              "value": "36"
            },
            {
              "action_type": "post",
              "value": "3"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "10"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "19"
            },
            {
              "action_type": "video_view",
              "value": "516"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "video_view",
              "value": "0.285116"
            },
            {
              "action_type": "link_click",
              "value": "0.467048"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "4.203429"
            },
            {
              "action_type": "post_engagement",
              "value": "0.169885"
            },
            {
              "action_type": "page_engagement",
              "value": "0.169885"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.648106"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.648106"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "adset_id": "120244058650870446",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "124.72",
          "impressions": "17786",
          "reach": "13617",
          "frequency": "1.306161",
          "clicks": "487",
          "inline_link_clicks": "274",
          "ctr": "2.738109",
          "cpc": "0.256099",
          "cpm": "7.012257",
          "actions": [
            {
              "action_type": "link_click",
              "value": "274"
            },
            {
              "action_type": "post_reaction",
              "value": "20"
            },
            {
              "action_type": "landing_page_view",
              "value": "204"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "204"
            },
            {
              "action_type": "onsite_conversion.messaging_block",
              "value": "3"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "2"
            },
            {
              "action_type": "post_engagement",
              "value": "636"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "34"
            },
            {
              "action_type": "comment",
              "value": "10"
            },
            {
              "action_type": "page_engagement",
              "value": "636"
            },
            {
              "action_type": "post_interaction_net",
              "value": "36"
            },
            {
              "action_type": "post",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "3"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "10"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "3"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "18"
            },
            {
              "action_type": "video_view",
              "value": "328"
            },
            {
              "action_type": "offsite_conversion.custom.1834550823281068",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "video_view",
              "value": "0.380244"
            },
            {
              "action_type": "link_click",
              "value": "0.455182"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3.668235"
            },
            {
              "action_type": "post_engagement",
              "value": "0.196101"
            },
            {
              "action_type": "page_engagement",
              "value": "0.196101"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.611373"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.611373"
            },
            {
              "action_type": "offsite_conversion.custom.1834550823281068",
              "value": "124.72"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "124.72"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        }
      ],
      "ad_insights": [
        {
          "ad_id": "120244058650920446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Boarding House Beds",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "2.81",
          "impressions": "453",
          "reach": "444",
          "frequency": "1.02027",
          "clicks": "10",
          "inline_link_clicks": "6",
          "ctr": "2.207506",
          "cpc": "0.281",
          "cpm": "6.203091",
          "actions": [
            {
              "action_type": "link_click",
              "value": "6"
            },
            {
              "action_type": "landing_page_view",
              "value": "6"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "6"
            },
            {
              "action_type": "post_engagement",
              "value": "7"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "1"
            },
            {
              "action_type": "comment",
              "value": "1"
            },
            {
              "action_type": "page_engagement",
              "value": "7"
            },
            {
              "action_type": "post_interaction_net",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.468333"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "2.81"
            },
            {
              "action_type": "post_engagement",
              "value": "0.401429"
            },
            {
              "action_type": "page_engagement",
              "value": "0.401429"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.468333"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.468333"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059405830446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Classroom",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "3.58",
          "impressions": "659",
          "reach": "625",
          "frequency": "1.0544",
          "clicks": "8",
          "inline_link_clicks": "6",
          "ctr": "1.213961",
          "cpc": "0.4475",
          "cpm": "5.432473",
          "actions": [
            {
              "action_type": "link_click",
              "value": "6"
            },
            {
              "action_type": "landing_page_view",
              "value": "4"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "4"
            },
            {
              "action_type": "post_engagement",
              "value": "6"
            },
            {
              "action_type": "page_engagement",
              "value": "6"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.596667"
            },
            {
              "action_type": "post_engagement",
              "value": "0.596667"
            },
            {
              "action_type": "page_engagement",
              "value": "0.596667"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.895"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.895"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059413820446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Student and Teacher",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "2.63",
          "impressions": "495",
          "reach": "495",
          "frequency": "1",
          "clicks": "9",
          "inline_link_clicks": "7",
          "ctr": "1.818182",
          "cpc": "0.292222",
          "cpm": "5.313131",
          "actions": [
            {
              "action_type": "link_click",
              "value": "7"
            },
            {
              "action_type": "landing_page_view",
              "value": "4"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "4"
            },
            {
              "action_type": "post_engagement",
              "value": "7"
            },
            {
              "action_type": "page_engagement",
              "value": "7"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.375714"
            },
            {
              "action_type": "post_engagement",
              "value": "0.375714"
            },
            {
              "action_type": "page_engagement",
              "value": "0.375714"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.6575"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.6575"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059421390446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Group",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "91.39",
          "impressions": "12531",
          "reach": "9746",
          "frequency": "1.285758",
          "clicks": "370",
          "inline_link_clicks": "206",
          "ctr": "2.952677",
          "cpc": "0.247",
          "cpm": "7.293113",
          "actions": [
            {
              "action_type": "link_click",
              "value": "206"
            },
            {
              "action_type": "post_reaction",
              "value": "17"
            },
            {
              "action_type": "landing_page_view",
              "value": "153"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "153"
            },
            {
              "action_type": "onsite_conversion.messaging_block",
              "value": "3"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "2"
            },
            {
              "action_type": "post_engagement",
              "value": "234"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "28"
            },
            {
              "action_type": "comment",
              "value": "9"
            },
            {
              "action_type": "page_engagement",
              "value": "234"
            },
            {
              "action_type": "post_interaction_net",
              "value": "30"
            },
            {
              "action_type": "post",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "9"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "15"
            },
            {
              "action_type": "offsite_conversion.custom.1834550823281068",
              "value": "1"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.443641"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3.263929"
            },
            {
              "action_type": "post_engagement",
              "value": "0.390556"
            },
            {
              "action_type": "page_engagement",
              "value": "0.390556"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.59732"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.59732"
            },
            {
              "action_type": "offsite_conversion.custom.1834550823281068",
              "value": "91.39"
            },
            {
              "action_type": "offsite_conversion.custom.765345717133916",
              "value": "91.39"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059441140446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single video|Pricipal Video",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "20.56",
          "impressions": "3305",
          "reach": "2823",
          "frequency": "1.17074",
          "clicks": "69",
          "inline_link_clicks": "42",
          "ctr": "2.087746",
          "cpc": "0.297971",
          "cpm": "6.220877",
          "actions": [
            {
              "action_type": "link_click",
              "value": "42"
            },
            {
              "action_type": "post_reaction",
              "value": "3"
            },
            {
              "action_type": "landing_page_view",
              "value": "33"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "33"
            },
            {
              "action_type": "post_engagement",
              "value": "375"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "5"
            },
            {
              "action_type": "page_engagement",
              "value": "375"
            },
            {
              "action_type": "post_interaction_net",
              "value": "5"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "3"
            },
            {
              "action_type": "video_view",
              "value": "328"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "video_view",
              "value": "0.062683"
            },
            {
              "action_type": "link_click",
              "value": "0.489524"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "4.112"
            },
            {
              "action_type": "post_engagement",
              "value": "0.054827"
            },
            {
              "action_type": "page_engagement",
              "value": "0.054827"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.62303"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.62303"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059467010446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Collection|Statics Collection",
          "adset_name": "Prospecting|Broad Advantage+",
          "spend": "3.75",
          "impressions": "343",
          "reach": "294",
          "frequency": "1.166667",
          "clicks": "21",
          "inline_link_clicks": "7",
          "ctr": "6.122449",
          "cpc": "0.178571",
          "cpm": "10.932945",
          "actions": [
            {
              "action_type": "link_click",
              "value": "7"
            },
            {
              "action_type": "landing_page_view",
              "value": "4"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "4"
            },
            {
              "action_type": "post_engagement",
              "value": "7"
            },
            {
              "action_type": "page_engagement",
              "value": "7"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.535714"
            },
            {
              "action_type": "post_engagement",
              "value": "0.535714"
            },
            {
              "action_type": "page_engagement",
              "value": "0.535714"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.9375"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.9375"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059581920446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Group",
          "adset_name": "Prospecting|2-5% LLA Indigenous Page Visitors",
          "spend": "47.17",
          "impressions": "6478",
          "reach": "4988",
          "frequency": "1.298717",
          "clicks": "230",
          "inline_link_clicks": "104",
          "ctr": "3.550479",
          "cpc": "0.205087",
          "cpm": "7.281568",
          "actions": [
            {
              "action_type": "link_click",
              "value": "104"
            },
            {
              "action_type": "post_reaction",
              "value": "10"
            },
            {
              "action_type": "landing_page_view",
              "value": "76"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "76"
            },
            {
              "action_type": "onsite_conversion.messaging_block",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_unlike",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "125"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "21"
            },
            {
              "action_type": "comment",
              "value": "8"
            },
            {
              "action_type": "page_engagement",
              "value": "125"
            },
            {
              "action_type": "post_interaction_net",
              "value": "22"
            },
            {
              "action_type": "post",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "8"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "9"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.453558"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "2.24619"
            },
            {
              "action_type": "post_engagement",
              "value": "0.37736"
            },
            {
              "action_type": "page_engagement",
              "value": "0.37736"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.620658"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.620658"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059581930446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Boarding House Beds",
          "adset_name": "Prospecting|2-5% LLA Indigenous Page Visitors",
          "spend": "11.5",
          "impressions": "2162",
          "reach": "2134",
          "frequency": "1.013121",
          "clicks": "25",
          "inline_link_clicks": "23",
          "ctr": "1.156337",
          "cpc": "0.46",
          "cpm": "5.319149",
          "actions": [
            {
              "action_type": "link_click",
              "value": "23"
            },
            {
              "action_type": "post_reaction",
              "value": "1"
            },
            {
              "action_type": "landing_page_view",
              "value": "13"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "13"
            },
            {
              "action_type": "post_engagement",
              "value": "24"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "1"
            },
            {
              "action_type": "page_engagement",
              "value": "24"
            },
            {
              "action_type": "post_interaction_net",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.5"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "11.5"
            },
            {
              "action_type": "post_engagement",
              "value": "0.479167"
            },
            {
              "action_type": "page_engagement",
              "value": "0.479167"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.884615"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.884615"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059581940446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single video|Pricipal Video",
          "adset_name": "Prospecting|2-5% LLA Indigenous Page Visitors",
          "spend": "29.19",
          "impressions": "4121",
          "reach": "3475",
          "frequency": "1.185899",
          "clicks": "88",
          "inline_link_clicks": "49",
          "ctr": "2.135404",
          "cpc": "0.331705",
          "cpm": "7.083232",
          "actions": [
            {
              "action_type": "link_click",
              "value": "49"
            },
            {
              "action_type": "post_reaction",
              "value": "2"
            },
            {
              "action_type": "landing_page_view",
              "value": "36"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "36"
            },
            {
              "action_type": "onsite_conversion.messaging_block",
              "value": "2"
            },
            {
              "action_type": "post_engagement",
              "value": "567"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "2"
            },
            {
              "action_type": "page_engagement",
              "value": "567"
            },
            {
              "action_type": "post_interaction_net",
              "value": "2"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "2"
            },
            {
              "action_type": "video_view",
              "value": "516"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "video_view",
              "value": "0.05657"
            },
            {
              "action_type": "link_click",
              "value": "0.595714"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "14.595"
            },
            {
              "action_type": "post_engagement",
              "value": "0.051481"
            },
            {
              "action_type": "page_engagement",
              "value": "0.051481"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.810833"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.810833"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059581950446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Collection|Statics Collection",
          "adset_name": "Prospecting|2-5% LLA Indigenous Page Visitors",
          "spend": "3.06",
          "impressions": "273",
          "reach": "242",
          "frequency": "1.128099",
          "clicks": "15",
          "inline_link_clicks": "5",
          "ctr": "5.494505",
          "cpc": "0.204",
          "cpm": "11.208791",
          "actions": [
            {
              "action_type": "link_click",
              "value": "5"
            },
            {
              "action_type": "landing_page_view",
              "value": "1"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "5"
            },
            {
              "action_type": "page_engagement",
              "value": "5"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.612"
            },
            {
              "action_type": "post_engagement",
              "value": "0.612"
            },
            {
              "action_type": "page_engagement",
              "value": "0.612"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "3.06"
            },
            {
              "action_type": "landing_page_view",
              "value": "3.06"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059581960446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Classroom",
          "adset_name": "Prospecting|2-5% LLA Indigenous Page Visitors",
          "spend": "5.29",
          "impressions": "1092",
          "reach": "1031",
          "frequency": "1.059166",
          "clicks": "29",
          "inline_link_clicks": "23",
          "ctr": "2.655678",
          "cpc": "0.182414",
          "cpm": "4.844322",
          "actions": [
            {
              "action_type": "link_click",
              "value": "23"
            },
            {
              "action_type": "post_reaction",
              "value": "1"
            },
            {
              "action_type": "landing_page_view",
              "value": "15"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "15"
            },
            {
              "action_type": "post_engagement",
              "value": "26"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "3"
            },
            {
              "action_type": "comment",
              "value": "1"
            },
            {
              "action_type": "page_engagement",
              "value": "26"
            },
            {
              "action_type": "post_interaction_net",
              "value": "3"
            },
            {
              "action_type": "onsite_conversion.post_save",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_save",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "1"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.23"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "1.763333"
            },
            {
              "action_type": "post_engagement",
              "value": "0.203462"
            },
            {
              "action_type": "page_engagement",
              "value": "0.203462"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.352667"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.352667"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        },
        {
          "ad_id": "120244059581970446",
          "ad_name": "[2026 FB] First Nations Scholarship - Traffic|Single image|Student and Teacher",
          "adset_name": "Prospecting|2-5% LLA Indigenous Page Visitors",
          "spend": "50.91",
          "impressions": "10885",
          "reach": "8960",
          "frequency": "1.214844",
          "clicks": "138",
          "inline_link_clicks": "111",
          "ctr": "1.2678",
          "cpc": "0.368913",
          "cpm": "4.677079",
          "actions": [
            {
              "action_type": "link_click",
              "value": "111"
            },
            {
              "action_type": "post_reaction",
              "value": "6"
            },
            {
              "action_type": "landing_page_view",
              "value": "86"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "86"
            },
            {
              "action_type": "onsite_conversion.messaging_block",
              "value": "1"
            },
            {
              "action_type": "post_engagement",
              "value": "119"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "8"
            },
            {
              "action_type": "comment",
              "value": "1"
            },
            {
              "action_type": "page_engagement",
              "value": "119"
            },
            {
              "action_type": "post_interaction_net",
              "value": "8"
            },
            {
              "action_type": "post",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_comment",
              "value": "1"
            },
            {
              "action_type": "onsite_conversion.post_net_like",
              "value": "6"
            }
          ],
          "cost_per_action_type": [
            {
              "action_type": "link_click",
              "value": "0.458649"
            },
            {
              "action_type": "post_interaction_gross",
              "value": "6.36375"
            },
            {
              "action_type": "post_engagement",
              "value": "0.427815"
            },
            {
              "action_type": "page_engagement",
              "value": "0.427815"
            },
            {
              "action_type": "omni_landing_page_view",
              "value": "0.591977"
            },
            {
              "action_type": "landing_page_view",
              "value": "0.591977"
            }
          ],
          "date_start": "2026-05-22",
          "date_stop": "2026-06-18"
        }
      ]
    }
  ]
}
